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Life at Loyal Guru: Carlo behind The Product Team

We spoke with Carlo, one of our Product owners. We had a chance to discuss his time and development at Loyal Guru since 2019 as well as what he has learned along the way.

How has your experience in Loyal Guru been so far? Could you tell us a bit about your day-to-day?

I work as a Product Owner. Being part of the Product department allows me to be at the center of the business. One of the main objectives of a Product Owner is to maximize the work of developers based on the company’s objectives.

I have been part of Loyal Guru’s team for over one year. I came across Loyal Guru in December 2019. What a Christmas present: a new job in Barcelona from 2020!

The first weeks were certainly very important because I had to understand what Loyal Guru does and its ambitious goals. The first month was very important because it allowed me to know most of my colleagues in person, which was very important because the pandemic hit right after that.

During the first year, I had the opportunity to work in the Segment team. We worked on improvements of two of the most important modules of our platform: the Audience Manager and a coupons feature called Plans.

Since the beginning of 2021, I have had the opportunity to work with the Apps team. It is certainly a great challenge for me, one that I took without hesitation too, because I think it will allow me to grow a lot and acquire new skills.

What are you most passionate about?

I discovered the IT and startup world by chance 3 years ago but perhaps it is one of the best things that’s ever happened to me. Today, the relationship between people and technology is getting stronger. Our platform allows many retailers to grow and retain their customers, something very important in the retail industry.

Through our ideas and experiences, we are able to help our clients and improve our product, which makes me feel part of Loyal Guru’s innovation and growth.

In your opinion, what is the best way to measure the satisfaction level of our clients?

Keeping customers satisfied is key to any company, in order to grow, companies have to be customer-centric. Each and every engagement we have with our customers is very important and we must be very careful with every single one.

It’s very important to analyze our Customer’s Journey to understand what areas we can improve. One of the most important KPIs to the Loyal Guru team, to measure the customer experience, is the Net Promoter Score.

What do you think is Loyal Guru’s competitive advantage?

Our platform contains all the main features used and required by retailers to maximize their operations. Behind the technology, there is a lot of work from retail and analytical experts who analyze what our customers need to fine-tune the modules on our platform. Last but not least, we have a great team of developers working on the new features and making sure that our product always works!

Working to offer a better user experience is a big challenge for all companies. How do you think Loyal Guru meets these expectations?

We are constantly researching and aware of the market needs because, in the retail industry, the needs are constantly changing. Without a doubt, Loyal Guru tries to meet customer expectations constantly, by looking at new features that improve their experience and eases their day-to-day operations.

What piece of advice would you share with someone looking to become part of the Loyal Guru family?

I see Loyal Guru as a great young family built from people all around the world with different experiences and relevant backgrounds. What we have in common is the great desire to do, learn and face challenges together. Our market is growing rapidly, and we, as a team, want to be ready to do the same. 

My main advice for people joining the company: Be thankful for working in a close-knit team and proactive environment such as Loyal Guru’s. This is an opportunity to learn, every day is different.

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