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Customer Data Platform

What is Single Customer View and why it is important

What is Single Customer View and why it is important Modern Enterprise Retailers handle a huge amount of customer information. Just a couple of decades ago, retailers barely owned data about their customers. Most purchases were paid in cash and no record was kept of
How to design a customer data strategy

How to design a customer data strategy

How to design a customer data strategy Retailers need to put in place a successful data strategy as soon as possible if they want to stay relevant in today’s high paced environment. This means they need to manage the data adequately so they have reliable
Questions to Ask Before Starting a CDP Project

Questions to Ask Before Starting a CDP Project

Questions to Ask Before Starting a CDP Project Author - Alejandra Remolina Collecting and managing customer data correctly is becoming increasingly difficult for retailers, making Customer Data Platform’s powerful tools to leverage the customer data within the entire organization. In our article “Build or Buy:
Customer data Platform

So I have my customer data in place, now what?

So I have my customer data in place, now what? Author - Stefania Cervantes In an industry where retailers face e-commerce giants, such as Amazon, and the growing challenge of “Everyday Low Prices”, retailers need all the help they can get to stay competitive.  The
Digital transformation_Loyal Guru

What digital transformation really looks like in retail

What digital transformation really looks like in retail Author - Stefania Cervantes Retailers have been at the forefront of technological innovation during the last decade, and while this past year has put a brake on many business activities, we’ve seen the rising need for retail
Customer Data Platform

Do I need to have a Customer Data Platform in place?

Do I need to have a Customer Data Platform in place? Author - Alejandra Remolina  2020 brought many changes in consumer behavior, especially the preferred shopping channels. Sanitary restrictions and the new normal fueled a growth of 24.1% in online sales.  According to McKinsey &
Build or buy?

Build or Buy: The Customer Data Platform Edition

Build or Buy: The Customer Data Platform Edition Author - Alejandra Remolina The world of customer data is rapidly evolving, from the loss of third-party cookies to the ever-changing patchwork of consumer data privacy laws. Companies are looking for new ways to collect data easily

Harnessing the power of Big Data in Retail

Harnessing the power of Big Data in Retail Author - Natàlia Planas More and more companies are migrating to data-driven models in order to survive; in other words, they are basing their decision-making on data. The term that defines a great volume of data is
Business intelligence

Descriptive or predictable analytics?

Descriptive or predictable analytics? Author - Alejandra Remolina Collecting and analyzing data is essential to evaluate business performance. As we all know, metrics such as sales revenue, product cost, and profit margin are necessary to measure the success of results, making predictable analytics more relevant