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LoyalGuru_loyaltyprograms

3 Ways to Leverage Your Loyalty Program Data

3 Ways to Leverage Your Loyalty Program Data With eCommerce experiencing a boom during the COVID-19 pandemic, consumers now have even more options for purchasing products and services from around the world. A blog post on honing customer loyalty programs from Retail Customer Experience pointed out that
Loyalty programs_Loyal Guru

7 Metrics to Measure your Loyalty Program Success

7 Metrics to Measure your Loyalty Program Success Launching successful loyalty programs is a huge challenge for retailers. Research shows that over 80% of loyalty programs fail. For this reason, the majority of retailers wonder how they can ensure a greater loyalty program performance and
Jose from Engineering team_Loyal Guru

Life at Loyal Guru: Jose behind The Engineering Team

Life at Loyal Guru: Jose behind The Engineering Team We spoke to Jose, an important team member of Loyal Guru's Engineering Team about his experience as a Front-end developer since 2014, as well as what he has learned along the way. Let's take a look
Digital transformation_Loyal Guru

What digital transformation really looks like in retail

What digital transformation really looks like in retail Retailers have been at the forefront of technological innovation during the last decade, and while this past year has put a brake on many business activities, we’ve seen the rising need for retail businesses to accelerate their
Customer Data Platform

Do I need to have a Customer Data Platform in place?

Do I need to have a Customer Data Platform in place?  2020 brought many changes in consumer behavior, especially the preferred shopping channels. Sanitary restrictions and the new normal fueled a growth of 24.1% in online sales.  According to McKinsey & Company, during the first
Build or buy?

Build or Buy: The Customer Data Platform Edition

Build or Buy: The Customer Data Platform Edition The world of customer data is rapidly evolving, from the loss of third-party cookies to the ever-changing patchwork of consumer data privacy laws. Companies are looking for new ways to collect data easily and get the most