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Why do retailers need a loyalty program?

For retailers, the importance of launching loyalty programs has become more and more relevant when trying to increase sales. Loyalty programs as a business strategy, offer more and better customer knowledge and insights than the majority of marketing strategies, that can be later used for product development, pricing & promotion strategies. 

With retailers constantly trying to get the customers' attention, it’s become increasingly difficult to create something that wows them. However, this doesn’t mean 
all is lost. 

Trusted by leading retail brands all over Europe, like:

This PDF will help you to get some inspiration to level up your program, we’ve got you covered. In this Benchmark, we’ve curated the best players in the loyalty space, and their techniques so you can have a look at what’s happening all over the world.   

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14 Loyalty techniques leading retailers are using to improve customer retention