We were food retailers,
We suffered the problems,
We give you the solutions
The supermarket industry is different to other retail industries. The margins are small, the frequency of purchase is very high, the product catalogue is huge and the product categorization is complex. Engaging with the customer while keeping these things in mind is crucial in order to build a good customer development strategy.
Customer acquisition
Vouchers for first purchase
Motivate your visitors to become customers by offering them a discount on their current purchase or offering them a voucher for their next purchase.
Relevant loyalty model
We help you make sure that your club value proposition is powerful and relevant to your customers across every channel.
Look-a-like audiences
Find look-a-like audiences from existing segments and deploy more effective media campaigns
Customer Development
AI driven cross-selling campaigns
Offer personalized discounts to motivate the purchase of new products.
Omni-channel personalized campaigns
Deliver the right message, at the right time using the right channel and your customers will love you.
AI driven upselling campaigns
Improve customer spending across different categories making them become a category VIP.
Frequency & AOV increment campaigns
Motivate customers to increase AOV with real time personalized discounts before and during their purchase.
Supplier Engagement
Supplier promotional budget management
We help you manage every single budget line provided by your suppliers or CPG brands .
Manage supplier negotiation
Manage supplier negotiation thanks to advanced supplier analytics and predictions based on your history.
Smart supplier personalized campaigns
Common framework with clear roles, responsibilities and touch points to drive improved supplier collaboration.
Supplier campaign analytics
Ensure key suppliers are aligned to your strategic priorities with a good campaigns post-real-time analytics.
Category penetration
Advanced Category Analytics
With a set of category specific dashboards you’ll be able to detect the key oportunities regarding category development.
AI driven category development campaigns
Deploy hundreds of microsegmented campaigns targeting the development of category penetration across your customers base.
Category prioritization
We have paid extreme attention to coding details as we’re obsessed with blazing fast performance.
Relentlessly focused on adding business value
Channels
Great customer engagement comes in three dimensions: Right time. Right content. Right channel
There are tangible economic benefits to personalizing every interaction to deliver an optimal customer experience at scale across web, mobile, email, contact centre and ads.
POS
Not everyone is a digital customer. Communicate with your non-digital-age customers by leaving a message on their receipt.
Mobile messaging ( push / sms )
Engage with your customers through seamless personalised interactions on mobile.
Contact centre
Give your agents the insight and tools they need to give the right assistance and deliver high-value interactions.
Get creative with your email personalisation campaigns and deliver smart meaningful and relevant messages.
Web / Ecommerce
Take profit of the single customer view and fuel interactions across web, ecommerce, etc..
Digital advertising
Create paid media campaigns targeting “look-a-like” audiences based on the characteristics they share with those audiences you already have.
Industry Expertise
When high technology meets decades of food retail experience
Meet members of our team and our advisory board that have extensive industry experience. They are involved with our engineering team in developing the best technology platform for supermarkets.
Luis Martínez Gallardo
CPG & Food Retail Expert
+30 years c-level in Retail Food
Ex Dia Commercial Director
Ex Dia Digital Transformation Manager
Manel Cumplido
Food & Fashion Retail expert
Ex Caprabo Marketing director
Ex Capbrabo Acquisitions director
Ex Custo Barcelona general director
Jose Luis Ruiz
CPG Expert
Ex Coca-Cola Spain General manager
and Western Europe commercial director
Ex Coca-Cola Iberia operations manager
Grow your sales, increase store visits and win customer loyalty.
Connect with a Loyal Guru expert to discuss how to integrate our product within your company.