Maiora is the leading company in scale distribution in Italy
Maiora s.r.l. is the leading company in the evolution of large-scale distribution in Central-Southern Italy. Based in Corato (BA) and present in Puglia, Abruzzo, Calabria, Campania, Basilicata, and Molise with over 450 retail outlets (direct and indirect) under the Despar, Eurospar, Interspar, and 7 cash & carry Altasfera brands, Maiora represents one of the largest, most innovative, and solid companies in the area.
Thanks to the considerable and undisputed know-how in the management of sales ne-tworks, in the integration of the supply chain of fresh products, from fruit and vegetables to meat, the company has conquered, over the years, a prominent position in the large-scale distribution panorama.
Inspired by values of responsibility and credibility, Maiora promotes the development of local realities and favors suppliers who respect high-quality standards.
“We had been looking at different CRM and Customer Data Platform solutions and none had fully convinced us. Choosing Loyal Guru as our solution partner was seemed the obvious choice because we immediately saw the potential of the tool and we recognized in the interlocutors of experienced professionals in the Food Retail industry who share with us the international experiences of other companies. Ultimately, on software level, we consider Loyal Guru a very complete, flexible, very adaptable and functional tool to our rapidly changing needs.”
Alessandro Pugliese – CRM & Ecommerce Manager
The challenge
An actionable CDP as a tool for activating data
In the face of an increasingly competitive market for groceries, Maiora needed to improve its personalization efforts to deliver a differentiated customer experience. With multiple customers, Maiora lacked a centralized source of customer data, resulting in missed opportunities to maximize customer LTV and retention. One of Maiora’s biggest challenges was having a centralized space to store the vast amount of customer data they already gather (customers, stores, sales, products, categories, subcategories…)
- Maiora was looking for a CRM solution to manage their customer base data.
- They already had a solid identified customer database but needed to centralize it to obtain relevant customer insights to help them boost their loyalty efforts.
The result
- 360 customer view with cleansed data collected from all possible sources (POS, custo-mer service, e-commerce)
- Powerful customer insights available to the entire organization
- Acceleration in decision-making processes thanks to the out-of-the-box retail dash-boards Loyal Guru’s CDP offers
- Ability to create hundreds of hyper-targeted customer audiences in seconds without the help of IT to boost customer loyalty
- Ability to launch millions of personalized customer communications (email, SMS, push notifications) in a matter of minutes
- Maiora wants to strengthen its relationship with Loyal Guru and develop other loyalty functionalities with the help of additional modules
The Approach
Enriching customer profiles with the different types of data available
- They use Loyal Guru’s Customer Data Platform to collect, clean, centralize and expose data. They use the Omnichannel Management module to personalize and launch customer communications.
- Extremely fast go-to-market of 2 months.
About Loyal Guru
Loyal Guru is the only customer data platform built for retailers to activate loyalty by collecting data and unifying it into actionable insights.
With powerful, flexible, and easy-to-use modules, retailers can activate their customers and drive growth, by measuring campaigns performance, and optimizing their loyalty strategies easily.
