Skip links

Why do most loyalty programs fail?

Why do most loyalty programs fail?

Companies have looked for the best strategies that lead to better customer engagement, willing to make good investments, not only in terms of money but also in terms of marketing efforts. Studies have shown that up to 80% of loyalty programs fail during the first
Building customer loyalty in an omnichannel world

Building customer loyalty in an omnichannel world

Technology for better customer knowledge For retailers, it's essential to know their customers very well, including their purchase behavior, purchase frequency, and lifestyle. It has been proven that technology is the best ally to collect customer insights efficiently, and retailers with the right technological tools
Harnessing the power of Big Data in Retail

Harnessing the power of Big Data in Retail

More and more companies are migrating to data-driven models in order to survive; in other words, they are basing their decision-making on data. The term that defines a great volume of data is BIG DATA, also called data intelligence. The size of the volume that
Is customer loyalty measurable?

Is customer loyalty measurable?

I suppose that many of you have asked yourselves this question during your professional career and it is not a surprise, since according to a study carried out, by the consulting firm Forrester, "measurement"(Measuring the loyalty of our customers), is amongst the main challenges in
Personalization, the key to customer retention

Personalization, the key to customer retention

Customization as an effective engagement strategy  Enhancing customer experience is a challenge that food retailers are facing nowadays. As customer expectations get higher and higher, personalized offers have become a key driver to retain new customers and meet their expectations.  Personalization is a powerful tool
Why food retail marketers should care about personalization

Why food retail marketers should care about personalization

During the past years, personalization has become a necessary tool for every business’s success. The main reason is that customers are expecting services that adapt to their individual needs and preferences. However, this is a strategy that not every supermarket has in mind when delivering
What Retailers should know about Customer Loyalty on Black friday

What Retailers should know about Customer Loyalty on Black friday

It’s not a secret that marketers’ expectations for this black friday are quite different than previous years. The lockdown has influenced consumer purchasing decisions, with smaller budgets and less visits at brick & mortar, consumers are more likely to refrain from buying in quantity even
3 steps to start adapting to the new normal

3 steps to start adapting to the new normal

Covid-19 has changed how the retail business works. The way customers buy is not the same as it was before the pandemic, for example, this year, online shopping has increased exponentially. On top of that, relations between customers and food retailers have changed. Behaviors such