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What Retailers should know about Customer Loyalty on Black friday

What Retailers should know about Customer Loyalty on Black friday

It’s not a secret that marketers’ expectations for this black friday are quite different than previous years. The lockdown has influenced consumer purchasing decisions, with smaller budgets and less visits at brick & mortar, consumers are more likely to refrain from buying in quantity even
3 steps to start adapting to the new normal

3 steps to start adapting to the new normal

Covid-19 has changed how the retail business works. The way customers buy is not the same as it was before the pandemic, for example, this year, online shopping has increased exponentially. On top of that, relations between customers and food retailers have changed. Behaviors such
Delivering personalized promotions to maximize ROI

Delivering personalized promotions to maximize ROI

Food retailers have the same objective, which is to increase sales and obtain a greater return on investment. But the question is: where and how should they invest their money to achieve these goals? Starting from the beginning With the objective of increasing ROI, identifying
Descriptive or predictable analytics?

Descriptive or predictable analytics?

Collecting and analyzing data is essential to evaluate business performance. As we all know, metrics such as sales revenue, product cost, and profit margin are necessary to measure the success of results, making predictable analytics more relevant for each business decision. However, many companies still
Marketing segmentation, the key for customer retention

Marketing segmentation, the key for customer retention

Acquiring new clients does not always mean increasing our client base, even less increasing profits. First of all, it is useless to get new clients if we are not able to retain the ones we already have. Marketing efforts to attract new customers are around
What Loyalty programs are worth in the Fashion Industry

What Loyalty programs are worth in the Fashion Industry

Investing money and human resources to keep customers engaged, is a challenge many fashion retailers are facing nowadays to remain competitive. Consumers are more likely to buy in stores that offer them attractive promotions and that’s why purchase decisions are increasingly based on low prices.
What Customer Loyalty Means for Food Retailers in The New Normal

What Customer Loyalty Means for Food Retailers in The New Normal

Adapting to changes Retailers and suppliers are slowly adapting to the changes brought by the new normal. Consumer behavior is becoming more unpredictable with each day that passes and categories, products, and brands could be affected for a long time.  Food retailers and CPG brands