retail marketing

How loyalty programs safeguard sustainable fashion brands

What is sustainable fashion In short, sustainable fashion is an umbrella term for clothes that are created and consumed in a way that can be sustained, while protecting both the…

News

12 min. read

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The stories behind famous sports brand names

Ever wonder where the sports brand names you know and love come from? Many brands have the names of their founder/designer, but a lot of the more inventive names have…

Retail trends

12 min. read

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Cashback reward program: Everything retailers need to know

A cashback reward program is a tremendous driver which positively influence consumer shopping behavior. According to Statista, the global cashback industry is expected to be worth more than $200 billion…

Offers

9 min. read

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Maximizing Sales: Unveiling the Power of a Retail Calendar

There is no official retail marketing calendar that all retailers are intended to use. There are holidays and other important dates that carry through most retail calendars, but typically every…

Retail trends

10 min. read

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Loyalty program names: The secret sauce for choosing the perfect one

Are you wondering how to come up with names for loyalty programs? Want to choose the perfect one, a loyalty program name your customers will love? You’re not alone. Retail…

Loyalty

8 min. read

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Influencing the Retail Customer Journey: Practical Tips for Enterprise Retail CMOs

What are the stages of the Retail Customer Journey? The 5 stages of a retail customer journey typically include Awareness, Consideration, Purchase, Experience, and Loyalty. Awareness: This stage is about…

Loyalty

14 min. read

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Tiered Loyalty Programs – Retailers’ FAQs

Tiered loyalty programs offer a structured approach to reward customers, but they often come with questions and uncertainties for retailers. If you’re a retailer considering implementing a tiered loyalty program…

Loyalty

13 min. read

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Loyal Guru on Google Cloud Marketplace

[Barcelona] May, 3rd 2023 –  Loyal Guru, the SaaS company that operates the modular & scalable customer loyalty platform specifically designed for the retail industry, today announces that it has…

News

3 min. read

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Carrefour MyClub

Carrefour’s brand Carrefour is a French multinational retail corporation that specializes in grocery and general merchandise. It is one of the largest retail chains in the world, with over 12,000…

Loyalty

5 min. read

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