Empowering global Enterprises to launch,
manage, and scale the future of loyalty.

We provide the intelligence engine that helps the world’s most ambitious brands create deeper, more meaningful connections with their customers. By fusing sophisticated AI-driven personalization with interactive gamification and dynamic promotions, we turn complex commerce into seamless, value-driven experiences that inspire lasting brand affinity.

AI-Driven Loyalty & Promotions platform for enterprises

Loyal Guru is a next-generation Loyalty SaaS Platform built to help retailers create and scale highly personalized loyalty programs. Its unmatched flexibility supports a wide range of promotional discounts, point & cashback mechanics, and gamification strategies, covering every imaginable loyalty use case.

At its core lies a high-performance engine designed for full coverage across the entire purchase journey. This powerful infrastructure evaluates complex promotional mechanics in real time based on the complete purchase basket—seamlessly calculating earn benefits, discounts, and loyalty payments with sub-second latency.

What sets Loyal Guru apart is its AI-powered personalization, which orchestrates hyper-relevant promotions at scale. This intelligent automation allows retailers to deliver the right offer to the right customer at the right time, while maintaining full control over budget allocation and ROI measurement.

Already trusted by leading global brands like Decathlon, Mango, Auchan, Desigual, and Cencosud, Loyal Guru delivers proven business results, driving higher customer retention, sales, and engagement.

Loyal Guru platform overview
THE TALENT

World-class talent,
value-driven vision.

Our leadership team represents a powerful fusion of deep industry wisdom and high-velocity tech talent. We combine the battle-tested expertise of retail and grocery veterans—who have spent decades architecting loyalty for global giants—with a new generation of agile innovators from the worlds of top-tier consulting, fintech, and enterprise SaaS.

This diverse mix ensures that while our platform is built on the rigorous logic of margin-sensitive retail, it is delivered through the most advanced, scalable technology available today. By bridging the gap between legacy industry experience and fresh technical perspective, we provide our clients with a partner that is as stable as it is innovative, ready to navigate the future of global commerce.

World-class talent at Loyal Guru
THE LEADERSHIP TEAM
Borja Sanfeliu
Borja Sanfeliu
Co-Founder & CEO
Javi Fernández
Javi Fernández
Co-Founder & CTO
Gemma Pons
Gemma Pons
Chief Operating Officer
Brandon Smith
Brandon Smith
VP of Sales
Ernest Figueras
Ernest Figueras
VP of Finance
Laura Guerra
Laura Guerra
VP Partnerships
Eric Ponce
Eric Ponce
VP of Engineering
Yesenia Lara
Yesenia Lara
Head of Presales
Raquel Duerto
Raquel Duerto
Head of Product
Raúl González
Raúl González
Head of Delivery
Esther Alonso
Esther Alonso
Product Manager
Diana Lecha
Diana Lecha
Head of Support
Georgina Giordano
Georgina Giordano
Head of HR
THE INVESTORS

Backed by Global Industry Leaders

Trusted by premier American and European venture capital firms, Loyal Guru is powered by investors who specialize in scaling the next generation of B2B SaaS leaders. Our backing ensures the stability, innovation, and global reach required to transform retail loyalty at scale.
VENTURE CAPITAL
Greycroft
Greycroft
A leading American venture capital firm that partners with exceptional entrepreneurs to build transformative enterprise technology and consumer brands.
Nauta
Nauta
A prominent European venture capital firm focused on capital-efficient B2B software companies, with a deep footprint across the continent’s most innovative tech hubs.
Telegraph Hill Capital
Telegraph Hill Capital
A strategic investment firm dedicated to supporting high-growth technology ventures through long-term partnership and specialized industry expertise.

Truly global. Proven at scale.

Whether you are across the street or across the globe, our platform delivers. With over 100 countries active today, we bridge the gap between physical and digital retail, connecting thousands of POS systems to a single real-time engine that powers your growth everywhere.

Loyal Guru platform illustration
Decathlon
Mango
Sprinter
Desigual
Spar
Auchan