ESG REPORT
LOYAL GURU ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) REPORT
At Loyal Guru, we recognize that true business success extends beyond financial results, and our commitment to Corporate Social Responsibility (CSR) reflects this philosophy. We believe that the long-term viability of our company is intrinsically linked to the well-being of the communities we serve and the sustainability of the environment in which we operate.
As a company that develops innovative technology solutions, we understand the power and responsibility we have in shaping not only the business landscape but also the world around us.
In this report, we proudly present our actions, achievements, and commitments related to sustainability, social inclusion, and responsible governance. Our efforts span across multiple dimensions, each designed to create a meaningful, positive impact on both our internal and external stakeholders.
We understand that CSR is not just about making an immediate impact but about embedding sustainable practices that will benefit future generations. Guided by international frameworks such as the United Nations Sustainable Development Goals (SDGs), and our dedication to industry best practices, we continuously strive to refine our approach and contribute to a better, more sustainable world.
This report outlines the specific initiatives we have undertaken, the measurable outcomes we have achieved, and the ambitious goals we set for the future. Our focus remains on achieving a balance between economic growth, environmental stewardship, and social equity—ensuring that Loyal Guru’s growth is inclusive, responsible, and leaves a lasting, positive legacy.
1. General Company Information
Loyal Guru is a SaaS (Software as a Service) company specializing in cloud-based loyalty and marketing solutions designed to help brands build deeper and longer-lasting relationships with their customers.
Since our inception, we have worked to operate in a sustainable manner, reducing our environmental impact and promoting responsible practices. Our mission is to develop innovative technology that generates value for our customers while driving the well-being of our community and respecting the environment in all our activities.
We implement principles of good governance and business ethics to ensure transparency and regulatory compliance. We adhere to strict codes of conduct that promote integrity, fairness, and respect in all our operations.
2. Social Dimension
At Loyal Guru, we are committed to creating a positive social impact, both within our company and in the broader community.
We actively collaborate with the Adecco Foundation on educational and inclusive initiatives, such as robotics workshops for people with disabilities, supporting social integration into the workforce.
We prioritize fostering a strong internal culture by organizing several team-building events per year to enhance cohesion and employee well-being.
Promoting work-life balance is also a priority. We offer flexible work policies, including adaptable schedules and telecommuting options.
We ensure our workplace is diverse and inclusive, providing equal opportunities regardless of gender, age, sexual orientation, or disability. Additionally, we maintain a pet-friendly policy to foster a relaxed and enjoyable work environment.
Stakeholder Engagement
We hold four annual “all-hands” meetings to update employees on company progress and gather feedback.
We actively listen to customer feedback to ensure our products evolve with their needs.
We promote responsible practices throughout our supply chain, encouraging transparency and sustainability among suppliers.
We also support community initiatives such as our office book exchange program, launched by our Wellbeing Committee, promoting sustainability, learning, and collaboration.
3. Environmental Dimension
Environmental sustainability is a core commitment at Loyal Guru. Our Sustainability Policy guides all environmental practices and ensures adherence to sustainable principles in every decision.
We maintain a Purchasing Policy emphasizing responsible procurement practices and sustainable sourcing.
Energy Efficiency and Renewable Energy
We collaborate with utilities providers to promote renewable energy usage across our facilities. Our offices use low-consumption lighting systems and temperature regulation measures.
Our infrastructure runs on Google Cloud, which operates on renewable energy and holds energy efficiency certifications. Server virtualization further reduces energy consumption.
Integration of GHG & Climate Report
We introduced the Loyal Guru GHG & Climate Report to provide transparency regarding emissions, reduction initiatives, governance, and climate risk management strategies.
Water and Resource Management
We manage water responsibly in line with Aigües de Barcelona sustainability strategy.
We operate a paperless policy and promote recycling to minimize environmental impact.
Encouraging Sustainable Practices Across the Company
We provide sustainability training programs focused on energy-saving practices and GHG reduction.
Telecommuting policies help reduce commuting-related carbon emissions.
Sustainable Procurement
We operate a Supplier Evaluation System assessing environmental and sustainability practices.
We plan to introduce sustainable procurement training and continuously monitor supplier performance.
Waste Reduction and Community Engagement
We participate in Barcelona’s selective waste collection system and foster a culture where sustainability is embedded in all operations.
4. Governance Dimension
We uphold a governance framework prioritizing transparency, integrity, and regulatory compliance.
Ethical Leadership
Our leadership upholds honesty, integrity, and fairness in all business dealings.
Compliance with Laws and Regulations
We comply with local and international regulations, including data protection and anti-corruption laws.
Transparency and Accountability
We maintain transparent reporting on performance and sustainability initiatives.
Risk Management and Internal Controls
We operate a robust risk management framework and internal control system, including regular audits and a confidential whistleblower channel.
Employee Involvement and Corporate Culture
We foster an inclusive culture where employees actively participate in governance discussions and company updates.
Key Performance Indicators (KPIs)
We evaluate progress through measurable KPIs:
- Ethical training coverage (currently 100% of employees trained)
- Regulatory compliance audits
- Transparency in reporting
- Risk management effectiveness
- Stakeholder trust and engagement metrics
5. Elaboration Criteria and References
This report has been prepared in accordance with CNMV guidelines and aligned with international standards, including the United Nations Sustainable Development Goals (SDGs).
We remain committed to continuous improvement and alignment with global best practices.
6. Conclusion
Loyal Guru is committed to integrating social responsibility, environmental sustainability, and strong governance into every aspect of our operations.
We will continue tracking and reporting our progress while striving for continuous improvement and meaningful global impact.