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PLATFORM EXTRA CAPABILITIES

The complete suite for a 360°loyalty operation.

Beyond loyalty and promotions, our platform provides the robust data architecture, global reach, and operational toolsets required to manage complex loyalty ecosystems with total precision.

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FULL-STACK LOYALTY SUITE

The final layers to complete
your loyalty ecosystem

Loyalty Insights

Loyalty Insights

Track program performance and financial rigor with granular P&L tracking and ROI analysis across every campaign.

Sophisticated data management

Sophisticated data management

Build a robust foundation with flexible entity modeling and high-performance audience engines to activate complex retail data.

White Label app

White Label app

Accelerate your time-to-market with a fully configurable, plug-and-play front-end suite for web and mobile.

Partners & Suppliers management

Partners & Suppliers management

Orchestrate brand-funded campaigns with total financial transparency and performance attribution.

LOYALTY INSIGHTS

Strategic Insights: Measuring the True Impact of Loyalty

Holistic Program & Campaign Performance: Track your entire customer base or deep-dive into specific strategic segments and individual campaigns to measure redemptions, achievements, and incremental business impact.
Precision ROI & Control Group Analysis: Move beyond surface-level metrics by analyzing campaign performance against control groups, allowing you to measure true uplift and ROI pre, during, and post-execution.
Loyalty Ledgers & Granular P&L Management: Manage your program with maximum financial transparency by tracking earning and burning mechanics down to the store, brand, or SKU level, acting as a dedicated P&L for your loyalty investment.

FLEXIBLE DATA ARCHITECTURE

Sophisticated and flexible Data Management

Flexible Entity Modeling & Product Catalog Sync: Rely on native entities like customers, carts, and stores, or build your own custom structures for digital events and app tracking. Seamlessly synchronize your product and location catalogs to manage campaigns using your own internal IDs and taxonomies.
Advanced Account & Household Architecture: Manage complex relational data with native support for household grouping and multi-account hierarchies, while providing seamless workflows to digitize physical memberships into a unified digital profile.
High-Performance Audience Engine: Build complex segments via a drag-and-drop interface hitting years of historical data, or choose to import external audiences via CSV/API. For a faster start, leverage pre-activated audiences designed for immediate strategic use.
Dynamic Customer Attributes Calculation: Define custom customer-level values using standard SQL or advanced AI models (such as churn propensity or discount sensitivity). Choose between real-time calculation for instant relevance or scheduled batch processing for deep historical analysis.

LOYALTY WALLET

Seamless front-end white-label experiences

Plug-and-Play Digital Experience: Deploy a comprehensive set of pre-built loyalty sections—from points balance and rewards to personalized challenges—easily integrated into your existing properties via our dedicated SDK.
Comprehensive Member Dashboard: Empower your customers with a central "My Account" hub where they can track purchases, manage their profile, and discover exclusive program benefits in real-time.
Frictionless Enrollment & Engagement: Streamline the customer journey with native modules for login, enrollment, and news updates, ensuring a consistent and branded experience at every touchpoint.

GLOBAL EXPANSION

Multi-Country & Multi-Currency

Scale your loyalty strategy across borders with a unified architecture that handles international complexity, local languages, and regional data residency requirements effortlessly.

Unified Cross-Border Customer Experience: Deliver a seamless journey where a single customer can experience benefits and earn rewards across different countries and currencies using one universal loyalty profile.
Centralized & Localized Management: Empower your organization with flexible governance—allow global teams to orchestrate high-level strategy while giving local markets the autonomy to manage country-specific campaigns and content.
Regional Compliance & Multi-Language Support: Operate with confidence using a multi-region infrastructure that keeps data stored locally for compliance, while providing a fully localized interface for both your customers and your internal teams.

CONNECTIVITY

Seamless Ecosystem Integration

Developer-First API & SDK Architecture: Build custom integrations or accelerate your deployment using our robust API-driven features and easy-to-implement SDK, ensuring a smooth flow of data across your digital properties.
Automated Data Pipelines & Webhooks: Synchronize high volumes of information through our Files ETL system or trigger instantaneous actions in external platforms (like Salesforce or Adobe) using our extensive Webhooks and native plugins.
Direct SQL & Raw Data Access: Gain ultimate transparency and control by exposing RAW SQL connectivity, allowing your data teams to query information directly for advanced internal reporting or deep-dive analysis.

PARTNERS MANAGEMENT

Monetize Your Ecosystem: Supplier-Funded Loyalty

Turn your loyalty program into a collaborative profit center by seamlessly integrating CPGs and brands into your promotional ecosystem.

Integrated Funding & Budget Attribution: Link every campaign, cashback offer, or reward directly to a specific funding partner to ensure transparent financial reconciliation and automated billing.
Supplier Performance Intelligence: Empower your partners with dedicated analytics to track the direct ROI and member lift of their specific funded campaigns.
Collaborative Campaign Grouping: Organize your loyalty catalog by partner or brand, allowing for sophisticated multi-supplier orchestration while maintaining a unified customer experience.

CONNECTIVITY

Integrated Omnichannel Orchestration

Close the gap between strategy and execution with a native communication engine—an agile, streamlined solution for brands that value simplicity and speed-to-market.

Native Multi-Channel Delivery: Launch SMS, Email, and Push notifications directly from the platform, eliminating the need for complex external integrations and accelerating your time-to-market.
Loyalty-Embedded Personalization: Automatically inject real-time variables—such as point balances, tier status, and dynamic coupon circulars—into every template for truly relevant customer dialogue.
Unified Template & Cost Control: Manage all brand assets and communication workflows in one central hub while maintaining total visibility and control over global messaging costs.

One platform. Endless possibilities
Build any loyalty campaign you can imagine

Loyalty Management

Loyalty Management

Drive purchase frequency with flexible points, tiers, and multi-country rewards.

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Promotional Engine

Promotional Engine

Centralize every offer on a single platform built to execute and manage promotions at scale.

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Gamification

Gamification

Turn routine shopping into high-engagement experiences with missions and instant wins.

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AI Promo Personalization

AI Promo Personalization

Deliver 1-to-1 offers that resonate with every shopper while optimizing your budget to maximize conversion.

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TECHNOLOGY

A technology powerhouse built for enterprise scale

Performance
Performance
Process thousands of complex rules and custom events in milliseconds. From the physical POS to global e-commerce checkouts, we handle the heavy lifting so your experience never skips a beat—even during peak traffic.
Infrastructure
Infrastructure
Built on a future-proof, multi-layered architecture, our cloud-native ecosystem leverages Google Cloud Platform (GCP) to deliver sub-second evaluation of billions of data points.
Security & Compliance
Security & Compliance
We are ISO 27001 and SOC2 certified, ensuring we meet high standards. Our full GDPR compliance reflects our dedication to data protection.
International Readiness
International Readiness
Deploy a truly international loyalty layer with a multi-region, multi-currency engine designed for international high-volume environments. We combine localized data residency with a high-performance, multi-tenant architecture.
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Truly global. Proven at scale.

Whether you are across the street or across the globe, our platform delivers. With over 100 countries active today, we bridge the gap between physical and digital retail, connecting thousands of POS systems to a single real-time engine that powers your growth everywhere.

Loyal Guru platform illustration
Decathlon
Mango
Sprinter
Desigual
Spar
Auchan