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ENTERPRISE LOYALTY PLATFORM

Customer Loyalty,
Unlocked

Stop compromising your vision for rigid tech. Our platform provides all the ingredients to craft a high-performing loyalty world. Turn casual shoppers into a devoted fanbase.

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LOYALTY ENGINE

Build any loyalty program
without compromises

Points

Points

Craft unique earning rules for every behavior, from sign-up bonuses to product-specific multipliers.

Cashback

Cashback

Reward customers with automated cashback that feels like a personal currency for their next purchase.

Tiers

Tiers

Create membership levels that evolve with your shoppers, offering exclusive benefits based on individual spend and frequency.

Rewards Catalog

Rewards Catalog

Offer a tailored catalog of physical, digital, or experiential rewards curated to match each customer’s preferences.

Referrals

Referrals

Turn your most loyal fans into brand advocates with personalized invitations that reward both the referrer and the new customer.

Loyalty Ledgers

Loyalty Ledgers

Track every earn and burn action with maximum granularity—from SKU to store location—providing a detailed P&L for your loyalty investment.

Points demo

POINTS

Launch sophisticated point programs

A sophisticated rules engine designed for the pace of modern retail. From SKU-level multipliers to behavioral triggers, our platform handles the heavy lifting so you can focus on driving customer habit.

Architect any earning logic with a simple interface that builds rules for specific baskets, products, or brands.
Turn any data point into a loyalty trigger—from real-time transactions to custom behavioral events—to reward the actions that matter most to your brand.
Deliver a seamless omnichannel experience that ensures points are earned and updated instantly, whether they shop in-store or online.
Cashback demo

CASHBACK

Define your brand currency with a robust cashback engine

Drive immediate reinvestment and repeat visits with a seamless cashback ecosystem. Transform your loyalty strategy into a liquid asset for your customers, allowing them to earn and spend their rewards as a direct payment method across your entire network.

Seamless Checkout: Deliver a frictionless experience by integrating cashback directly into your payment stack as a spendable asset.
Smart Guardrails: Take total command of your loyalty economy with granular limits at the rule, product, or customer level —ensuring every campaign stays on budget while driving profitable growth.
Power a global currency that works across regions and channels, giving your shoppers a localized payment experience with enterprise-grade reliability and returns management.
Tiers demo

TIERS

Run tier schemes that turn shoppers into fans.

Whether you’re rewarding frequency, spend, or complex behavioral milestones, our engine gives you the tools to build a tiered world that feels personal, prestigious, and impossible to leave.

Create any tier system you can imagine using any data: spend, visits, category penetration, or behavioral data—to build schemes that work perfectly across different regions and stores.
Tier-Exclusive Perks: Use status as a motivator by unlocking specific benefits for higher tiers, such as accelerated points-earning rates or exclusive access to VIP rewards.
Sophisticated lifecycle logic with total control over upgrade triggers and downgrade grace periods, ensuring your most loyal customers stay motivated and valued.
Rewards catalog demo

REWARDS CATALOGUE

Build a flexible rewards catalog

Design and manage a powerful rewards experience with a catalog that scales effortlessly—from a handful of incentives to thousands of rewards, across any regions or customer segment.

All reward types: Offer physical products, digital rewards, gift cards, discount codes, experiences, or custom incentives—all managed from a single, unified catalog.
Inventory control: Monitor availability in real time and manage expiration dates with ease. Get automatic alerts when stock is running low or rewards are about to expire.
Choose how digital rewards are delivered: integrate with your fulfillment provider via API, manage codes in-house, or work with third-party partners.
Referrals demo

REFERRALS

Referral programs that drive real growth

Transform loyal members into advocates by rewarding referrals with points, tier benefits, discounts, or coupon codes—driving faster growth at a lower cost.

Case studies

Explore how businesses like yours are driving growth with Loyal Guru

Decathlon
Retail and ecommerce

Decathlon: Powering a Global Sports Community Across 56 Countries

Decathlon is revolutionizing customer loyalty with Loyal Guru, resulting in a 25% increase in repeat purchases.

See Case Study
MANGO
Retail and ecommerce

Mango: Scaling Global Loyalty through a Multi-Country Strategic Revamp

MANGO elevates user experience with Loyal Guru, achieving a 30% increase in loyalty scores.

See Case Study
Minipreço
Grocer

Minipreço: Revolutionizing Daily Savings Through Effortless Personalization

Minipreço redesigns loyalty around effortless, personalized savings delivered via app and receipt.

See Case Study
Cencosud
Grocer

Cencosud Colombia: Driving Omnichannel Growth Through Data-Driven Personalization

A hybrid CRM + loyalty ecosystem that boosts identification at checkout and powers sustainable recurrence.

See Case Study
Jean Paul Gaultier
Health & beauty

Jean Paul Gaultier: Elevating Brand Loyalty Through Aspirational Tiering

A couture tiering model that rewards loyalty with exclusivity, not discounts.

See Case Study

Join the best sellers in the business and start using Loyal Guru to hit your targets today.

ALL-IN-ONE PLATFORM

Everything you need to launch, scale, andoptimize loyalty from day one

FLEXIBILITY

Multiple campaign types

Deploy everything from basket-level rewards to SKU-specific multipliers and behavioral triggers with ease.

LOYALTY ENGINE

Powerful rules engine

Architect sophisticated earning rules and discount effects through a simple, powerful visual interface.

OMNICHANNEL

Execute across all channels

Synchronize your strategy across every touchpoint, from the physical POS to the global e-commerce checkout.

AI PERSONALIZATION

Personalization degrees

Decide exactly who gets rewarded, from global tiers and segmented audiences down to the individual customer.

LOYALTY INTELLIGENCE

Budget and ROI measurement

Monitor your loyalty spend in real-time with integrated tools built to measure and maximize your ROI.

REAL-TIME API

Real time campaign calculation

Process complex campaign logic and custom events instantly as they happen for immediate customer gratification.

TECHNOLOGY

A technology powerhouse built for enterprise scale

Performance
Performance
Process thousands of complex rules and custom events in milliseconds. From the physical POS to global e-commerce checkouts, we handle the heavy lifting so your experience never skips a beat—even during peak traffic.
Infrastructure
Infrastructure
Built on a future-proof, multi-layered architecture, our cloud-native ecosystem leverages Google Cloud Platform (GCP) to deliver sub-second evaluation of billions of data points.
Security & Compliance
Security & Compliance
We are ISO 27001 and SOC2 certified, ensuring we meet high standards. Our full GDPR compliance reflects our dedication to data protection.
International Readiness
International Readiness
Deploy a truly international loyalty layer with a multi-region, multi-currency engine designed for international high-volume environments. We combine localized data residency with a high-performance, multi-tenant architecture.

Truly global. Proven at scale.

Whether you are across the street or across the globe, our platform delivers. With over 100 countries active today, we bridge the gap between physical and digital retail, connecting thousands of POS systems to a single real-time engine that powers your growth everywhere.

Loyal Guru platform illustration
Decathlon
Mango
Sprinter
Desigual
Spar
Auchan