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PROMOTIONS ENGINE

The ultimate
backbone
for all your promotions

Break free from the technical limits of your POS or e-commerce checkout. Use our sophisticated rules engine to build, stack, and execute any promotional logic you can imagine across every touchpoint.

Loyal Guru hero visual
Decathlon
Mango
Sprinter
Desigual
Spar
Auchan

PROMOTIONS ENGINE

Build any promotional offer.
The logic behind every POS and E-commerce checkout.

Percentage discounts

Percentage discounts

Flexible value off specific items or the total cart.

Direct discounts

Direct discounts

Instant cash-off savings at the point of sale.

Strikethrough Pricing

Strikethrough Pricing

Drive urgency by showing the original price vs. the deal they get right now.

BOGO & NxM

BOGO & NxM

Classic "buy one, get one" excitement to move inventory.

Advanced Bundles

Advanced Bundles

Creative mix-and-match combos for larger baskets.

Coupon Management

Coupon Management

Distribute unique codes at scale without the manual effort.

FLEXIBLE AND PERFORMANT ENGINE

Enterprise grade promotional logic

Our engine handles the complexity of billions of transactions and thousands of rules in real time. With sub-100ms calculations, we give you the freedom to create, test, and scale promotions that move the needle without ever slowing down your checkout.

Design complex logic with ease: Use a visual interface to define "victory conditions" and discount effects. Build anything from simple price drops to multi-layer bundles without writing a single line of code.
Omnichannel by design: Connect your promotional logic to every stage of the customer journey—from physical POS and e-commerce checkouts to your Marketing Cloud and CRM solutions.
Smart guardrails: Protect your margins with enterprise-grade limits. Set strict budget caps and usage controls per customer, store, or specific product to ensure every campaign stays profitable.
Real-time promo evaluation and calculation at scale
Promotions governance demo

PROMOTIONS MASTER

Intelligent promotion governance

Maximize impact without eroding margins. Our engine instantly evaluates how multiple offers interact, ensuring your promotions work together perfectly or compete fairly to deliver the best value at the lowest cost.

Define priority and stacking rules: Easily decide which offers can be combined and which remain exclusive, ensuring your strategy is executed exactly as planned.
Automatic "Best Deal" optimization: When multiple non-stackable offers compete, our engine calculates every possible combination in milliseconds to automatically apply the single best benefit for the shopper.
The "Promotional Master" view: Manage mass market sales, exclusive club pricing, and targeted segmented campaigns in one unified flow.
Coupon management demo

COUPONS

Coupon management

Issue, track, and validate millions of unique offer codes. From loyalty-triggered vouchers to hyper-personalized discounts and real-time POS redemptions, manage the entire coupon lifecycle.

Total code control: Single-use personal codes, universal campaign codes, or randomized sequences—all personalized at scale for millions of customers.
Real-time API: Facilitate redemption and display across every touchpoint—from in-app or ecommerce coupon galleries to instant printing on physical POS receipts.
Coupon circular: Our engine bridges the gap between your marketing stack and the checkout, keeping every personalized offer top-of-mind for the customer until it’s redeemed.

Case studies

Explore how businesses like yours are driving growth with Loyal Guru

Decathlon
Retail and ecommerce

Decathlon: Powering a Global Sports Community Across 56 Countries

Decathlon is revolutionizing customer loyalty with Loyal Guru, resulting in a 25% increase in repeat purchases.

See Case Study
MANGO
Retail and ecommerce

Mango: Scaling Global Loyalty through a Multi-Country Strategic Revamp

MANGO elevates user experience with Loyal Guru, achieving a 30% increase in loyalty scores.

See Case Study
Minipreço
Grocer

Minipreço: Revolutionizing Daily Savings Through Effortless Personalization

Minipreço redesigns loyalty around effortless, personalized savings delivered via app and receipt.

See Case Study
Cencosud
Grocer

Cencosud Colombia: Driving Omnichannel Growth Through Data-Driven Personalization

A hybrid CRM + loyalty ecosystem that boosts identification at checkout and powers sustainable recurrence.

See Case Study
Jean Paul Gaultier
Health & beauty

Jean Paul Gaultier: Elevating Brand Loyalty Through Aspirational Tiering

A couture tiering model that rewards loyalty with exclusivity, not discounts.

See Case Study

Join the best sellers in the business and start using Loyal Guru to hit your targets today.

ALL-IN-ONE PLATFORM

Everything you need to launch, scale, andoptimize loyalty from day one

FLEXIBILITY

Multiple campaign types

Deploy everything from basket-level rewards to SKU-specific multipliers and behavioral triggers with ease.

LOYALTY ENGINE

Powerful rules engine

Architect sophisticated earning rules and discount effects through a simple, powerful visual interface.

OMNICHANNEL

Execute across all channels

Synchronize your strategy across every touchpoint, from the physical POS to the global e-commerce checkout.

AI PERSONALIZATION

Personalization degrees

Decide exactly who gets rewarded, from global tiers and segmented audiences down to the individual customer.

LOYALTY INTELLIGENCE

Budget and ROI measurement

Monitor your loyalty spend in real-time with integrated tools built to measure and maximize your ROI.

REAL-TIME API

Real time campaign calculation

Process complex campaign logic and custom events instantly as they happen for immediate customer gratification.

TECHNOLOGY

A technology powerhouse built for enterprise scale

Performance
Performance
Process thousands of complex rules and custom events in milliseconds. From the physical POS to global e-commerce checkouts, we handle the heavy lifting so your experience never skips a beat—even during peak traffic.
Infrastructure
Infrastructure
Built on a future-proof, multi-layered architecture, our cloud-native ecosystem leverages Google Cloud Platform (GCP) to deliver sub-second evaluation of billions of data points.
Security & Compliance
Security & Compliance
We are ISO 27001 and SOC2 certified, ensuring we meet high standards. Our full GDPR compliance reflects our dedication to data protection.
International Readiness
International Readiness
Deploy a truly international loyalty layer with a multi-region, multi-currency engine designed for international high-volume environments. We combine localized data residency with a high-performance, multi-tenant architecture.

Truly global. Proven at scale.

Whether you are across the street or across the globe, our platform delivers. With over 100 countries active today, we bridge the gap between physical and digital retail, connecting thousands of POS systems to a single real-time engine that powers your growth everywhere.

Loyal Guru platform illustration
Decathlon
Mango
Sprinter
Desigual
Spar
Auchan