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GAMIFICATION ENGINE

Drive engagement
with gamification that
scales.

Elevate the shopper journey with high-impact engagement. From instant-win thrills to long-term challenges, our engine inspires brand affinity by turning everyday transactions into rewarding, habit-forming interactions.

Loyal Guru hero visual
Decathlon
Mango
Sprinter
Desigual
Spar
Auchan

GAMIFICATION ENGINE

Infinite flexibility to gamify
every stage of the customer lifecycle.

Challenges & Missions

Challenges & Missions

Drive frequency and spend with challenges that allow shoppers to track their progress toward exclusive milestones and rewards.

Scratch & Win

Scratch & Win

Leverage the power of curiosity with an interactive tactile experience that turns hidden rewards into instant shopper activation.

Instant Win

Instant Win

Incentivize specific product purchase behavior with real-time, logic-based rewards triggered the moment a shopper meets your transaction criteria.

Spin the Wheel

Spin the Wheel

Create an interactive experience that offers a variety of compelling rewards, encouraging shoppers to return daily for their chance to win.

Loyalty challenges and missions demo

CHALLENGES & MISSIONS

Loyalty Challenges
& Missions

Architect long-term loyalty by rewarding the behaviors that drive your business. From spend milestones to product trials, transform the shopper journey into a visualized path toward exclusive rewards, turning routine transactions into high-value habits.

Limitless Behavioral Logic: Design missions around any logic. From multi-category streaks to custom spend targets, define and reward the exact behaviors that move your bottom line.
Visualized Progress: Drive completion rates with real-time roadmaps. Interactive progress bars and milestone trackers keep customers motivated to reach their next reward.
Omnichannel execution: A unified experience across every touchpoint. Whether in-app, online, or in-store, customers track and unlock rewards seamlessly across your ecosystem.
Interactive games demo

SCRATCH & SPIN GAMES

Turn curiosity into sales with interactive games.

Inject excitement into the journey with high-dopamine experiences. Use "Scratch & Win" and "Spin the Wheel" to reward curiosity and drive the daily sessions that build brand affinity.

Dynamic Reward Variety: Offer a diverse prize pool within a single experience. Manage a wide range of compelling benefits to keep shoppers returning daily for their chance to win.
Prize randomization control: Control win probabilities with total precision. Balance the "thrill of the chance" with your business margins by defining exactly how and when rewards are distributed.
Tactile Digital Revelation: Capture undivided attention through habit-forming, interactive UI. The thrill of the "reveal" transforms a simple mobile session into a high-engagement, rewarding event.
Cart-level instant wins demo

INSTANT WIN

Cart-Level Instant Wins

Turn the checkout into a high-stakes event. Trigger real-time, logic-based rewards and calculated win probabilities based on specific cart contents—like SKU-level purchases or basket thresholds—to incentivize the products and spend levels that drive your margin.

SKU-Driven Logic: Incentivize specific brand growth by designing "buy-to-win" campaigns that trigger only when target products or categories are added to the cart.
Precision Probability Management: Manage high-value prize distributions with total control. Balance the "thrill of the chance" with your promotional budget by defining the exact odds for every transaction.
Budget protection: Deploy high-value prizes with total security. Set hard limits on reward frequency, total prize pools, or daily redemption caps to ensure your promotion stays perfectly within budget.

Case studies

Explore how businesses like yours are driving growth with Loyal Guru

Decathlon
Retail and ecommerce

Decathlon: Powering a Global Sports Community Across 56 Countries

Decathlon is revolutionizing customer loyalty with Loyal Guru, resulting in a 25% increase in repeat purchases.

See Case Study
MANGO
Retail and ecommerce

Mango: Scaling Global Loyalty through a Multi-Country Strategic Revamp

MANGO elevates user experience with Loyal Guru, achieving a 30% increase in loyalty scores.

See Case Study
Minipreço
Grocer

Minipreço: Revolutionizing Daily Savings Through Effortless Personalization

Minipreço redesigns loyalty around effortless, personalized savings delivered via app and receipt.

See Case Study
Cencosud
Grocer

Cencosud Colombia: Driving Omnichannel Growth Through Data-Driven Personalization

A hybrid CRM + loyalty ecosystem that boosts identification at checkout and powers sustainable recurrence.

See Case Study
Jean Paul Gaultier
Health & beauty

Jean Paul Gaultier: Elevating Brand Loyalty Through Aspirational Tiering

A couture tiering model that rewards loyalty with exclusivity, not discounts.

See Case Study

Join the best sellers in the business and start using Loyal Guru to hit your targets today.

ALL-IN-ONE PLATFORM

Everything you need to launch, scale, andoptimize loyalty from day one

FLEXIBILITY

Multiple campaign types

Deploy everything from basket-level rewards to SKU-specific multipliers and behavioral triggers with ease.

LOYALTY ENGINE

Powerful rules engine

Architect sophisticated earning rules and discount effects through a simple, powerful visual interface.

OMNICHANNEL

Execute across all channels

Synchronize your strategy across every touchpoint, from the physical POS to the global e-commerce checkout.

AI PERSONALIZATION

Personalization degrees

Decide exactly who gets rewarded, from global tiers and segmented audiences down to the individual customer.

LOYALTY INTELLIGENCE

Budget and ROI measurement

Monitor your loyalty spend in real-time with integrated tools built to measure and maximize your ROI.

REAL-TIME API

Real time campaign calculation

Process complex campaign logic and custom events instantly as they happen for immediate customer gratification.

TECHNOLOGY

A technology powerhouse built for enterprise scale

Performance
Performance
Process thousands of complex rules and custom events in milliseconds. From the physical POS to global e-commerce checkouts, we handle the heavy lifting so your experience never skips a beat—even during peak traffic.
Infrastructure
Infrastructure
Built on a future-proof, multi-layered architecture, our cloud-native ecosystem leverages Google Cloud Platform (GCP) to deliver sub-second evaluation of billions of data points.
Security & Compliance
Security & Compliance
We are ISO 27001 and SOC2 certified, ensuring we meet high standards. Our full GDPR compliance reflects our dedication to data protection.
International Readiness
International Readiness
Deploy a truly international loyalty layer with a multi-region, multi-currency engine designed for international high-volume environments. We combine localized data residency with a high-performance, multi-tenant architecture.

Truly global. Proven at scale.

Whether you are across the street or across the globe, our platform delivers. With over 100 countries active today, we bridge the gap between physical and digital retail, connecting thousands of POS systems to a single real-time engine that powers your growth everywhere.

Loyal Guru platform illustration
Decathlon
Mango
Sprinter
Desigual
Spar
Auchan