Meet Loyal Guru’s Leadership Team

Borja Sanfeliu

Co-founder and CEO

Borja Sanfeliu

Co-founder and CEO

Borja is an industrial engineer, specialized in robotics, with and MBA from IESE Business School.

After working in consulting, in 2016 he founded Loyal Guru together with Javi, a customer data platform specific for retailers with marketing automation capabilities that uses data and AI to make every customer interaction smarter.

Javi Fernández

Co-founder and CTO

Javi Fernández

Co-founder and CTO

Javi is a tech entrepreneur and amateur musician based in Barcelona, with an engineering degree in Computer Science.

In 2016 he founded Loyal Guru together with Borja, and his day to day responsibilities include product strategy and innovation, technology overall supervision, client on-boarding optimization and tech support sales.

Gemma Pons

Chief Operating Officer

Gemma Pons

Chief Operating Officer

Gemma Pons is a telecommunications engineer with a Phd in image processing and computer vision.

With great experience managing large scale operations for global organizations, Gemma is able to transform vague business needs to specific technical requirements, and later manage the project progress.

At Loyal Guru, Gemma is responsible for Client, HR and Finance operations to ensure that Loyal Guru meets its strategic goals quickly and efficiently.

Ernest Figueras

VP of Finance

ERNEST FIGUERAS VP of Finance at Loyal Guru

Ernest Figueras

VP of Finance

Ernest Figueras is an experienced professional with a strong focus on technology and innovation and over 15 years of proven track record leading financial departments. He has a degree in Economics and Business Administration & Management, and an Executive Master in Finance.

At Loyal Guru, Ernest is responsible for the financial strategy and its execution, so that the company can achieve healthy, vigorous and sustainable growth.

David Mora

Head of Product

DAVID MORA, Head of Product at Loyal Guru

David Mora

Head of Product

David Mora has a BSc, Engineering in ICT Management and a MSc, Project Management. He is also a product warrior with a technological and entrepreneurial background.

At Loyal Guru, David is responsible for managing the product development team and making sure our products and solutions meet the needs of our customers.

Eric Ponce

VP Engineering

Eric Ponce

VP Engineering

Eric Ponce is a software engineer with 15 years of experience. During this time he transitioned from pure development to product engineering vision and strategy. He is a technology enthusiast that loves to know how things work.

At Loyal Guru, Eric is responsible for co-developing the technical strategy with the CTO, and for designing and executing a technical roadmap that will continuously innovate from a technical standpoint.

Laura Guerra

VP Partnerships

Laura Guerra

VP Partnerships

Laura Guerra is M.Sc. in Biochemistry and Chemical Biology from Cambridge University, and has focused her career as one of the foremost experts in Europe and Latam in boosting customer value in the retail and consumer goods industry.

At Loyal Guru, Laura is responsible for finding and managing partners, defining objectives and timelines, and overseeing our partnership program.

Jordi Reig

Head of Engineering

Jordi Reig, Head of Engineering at Loyal Guru

Jordi Reig

Head of Engineering

Jordi Reig has a Bachelor of Engineering and an Executive MBA. During his career he has lead, grown and developed high-performance teams in national and international companies.

At Loyal Guru, he is in charge of supporting 7 teams with over 35 team members, making sure to optimize project planning and coordination, hiring and onboarding, implementing agile methodologies and more.

Diana Lecha

Head of Support

Diana Lecha, Head of Support at Loyal Guru

Diana Lecha

Head of Support

Diana is a graduate in Economics, with a Masters degree in Internet Management. She is enthusiastic about delivering the best customer experiences to all our platform users.

At Loyal Guru, Diana is responsible for making sure Loyal Guru’s product and service meets clients’ expectations, competently solving day-to-day issues for clients, coordinating with all departments to anticipate and detect red flags, execute analysis and follow-up on KPIs.

Raquel Duerto

VP Client

Raquel Duerto

VP Client

Raquel Duerto has a MSc in Business Management and Strategic Planning. Raquel is dynamic and enthusiastic, and has tons of international experience in building retailers Loyalty clubs.

At Loyal Guru, Raquel is responsible for leading the client service department to make sure that the delivery meets client’s expectations, implementing the most efficient enterprise integrations & ensuring data integrity and ensuring continuous Incident Management (24/7) & Functional product documentation.

Raúl González

Head of Delivery

RAÚL GONZÁLEZ Head of Delivery at Loyal Guru

Raúl González

Head of Delivery

Raúl González has a B.a. in Economics and a Masters degree in Project Management. He is PMP Certified by PMI, Scrum Certified, ITIL Intermediate Certified and has knowledge in CMMI-DEV.

Raúl is an exceptional IT Manager with extensive training and a rich background in project management in the retail sector, which enables him to efficiently lead projects for our clients. At Loyal Guru he is responsible for setting strategic direction for delivery management, defining and implementing standards and processes and managing the team across accounts.

Stef Cervantes

Head of Marketing

Stef Cervantes

Head of Marketing

Stef Cervantes has a BA in Media Design and an International MBA. Stef is a senior marketer with a proven track record of understanding commercial drivers and executing marketing strategies that support business growth.

At Loyal Guru, Stef is responsible for managing user-centric content creation, sales enablement, lead generation, event planning, PR, employee branding and competitor and market analysis.

Esther Alonso

Head of Integrations

Esther Alonso, Head of Integrations at Loyal Guru

Esther Alonso

Head of Integrations

Esther has a B.a. in telecommunications and engineering and a Masters degree in Agile PM.

At Loyal Guru, Esther is responsible for understanding our customers’ infrastructure in terms of ERP, POS, etc; plan and manage the integration of our platform with our customers’ system, making sure the data transfer operates at an optimal level and making integration processes more efficient. She works closely with the dev and customer success teams.

Yesenia Lara

Head of Presales

Yesenia Lara

Head of Presales

Yesenia Lara is a telecommunications engineer with more than 10 years of experience in the design, development, and integration of tech solutions.

At Loyal Guru, Yesenia is responsible for the overall management of retailers functional and technical requirements, providing technical support and coordinating with the delivery team to smoothly transition clients from sales to implementation.

Georgina Giordano

Head of HR

Georgina Giordano

Head of HR

Georgina has a degree in psychology and years of experience working as an IT HR business partner. She is passionate about providing people & culture expertise, implementing hiring, onboarding and performance management processes, and motivating employees throughout their careers.

At Loyal Guru, Georgina is responsible for planning, developing and coordinating the policies, activities and staff of the HR department, ensuring legal compliance and implementation of the organization’s mission and talent strategy.

Alejandra Velasco

Head of Customer Success

ALEJANDRA VELASCO Head of Customer Success at Loyal Guru

Alejandra Velasco

Head of Customer Success

Alejandra has a marketing degree and over a decade experience managing client departments. She is committed, passionate about sales and has a strong orientation towards delivery of tangible results.

At Loyal Guru, Alejandra is responsible for supporting Loyal Guru customers as they transition from sales prospects to active users of our platform. She is focused on building close long-term client relationships.

OUR INVESTORS: LEADERS IN THE SPACE THAT VOUCH FOR US

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