Gift card software: how to manage successful gift card campaigns

Gift card software has revolutionized the way enterprise retailers manage their promotions and campaigns. What are gift cards? A gift card is a form of payment that can be used…

Offers

14 min. read

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Fashion brand names: the story behind top ones

In the world of retail, a fashion brand name is more than just a label. It’s the very essence of the fashion brand’s identity, a thread that weaves together a…

Retail trends

9 min. read

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How loyalty programs safeguard sustainable fashion brands

What is sustainable fashion In short, sustainable fashion is an umbrella term for clothes that are created and consumed in a way that can be sustained, while protecting both the…

News

12 min. read

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The stories behind famous sports brand names

Ever wonder where the sports brand names you know and love come from? Many brands have the names of their founder/designer, but a lot of the more inventive names have…

Retail trends

12 min. read

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Loyal Guru’s cofounder and CTO, featured in Modaes

What’s the value of loyalty programs for fashion retailers? Loyal Guru’s cofounder and CTO Javier Fernández Riverola was featured in Modaes fashtech section this month, sharing how fashion companies consolidate their brand values through…

News

3 min. read

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Cashback reward program: Everything retailers need to know

A cashback reward program is a tremendous driver which positively influence consumer shopping behavior. According to Statista, the global cashback industry is expected to be worth more than $200 billion…

Offers

9 min. read

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Maximizing Sales: Unveiling the Power of a Retail Calendar

There is no official retail marketing calendar that all retailers are intended to use. There are holidays and other important dates that carry through most retail calendars, but typically every…

Retail trends

10 min. read

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Loyalty program names: The secret sauce for choosing the perfect one

Are you wondering how to come up with names for loyalty programs? Want to choose the perfect one, a loyalty program name your customers will love? You’re not alone. Retail…

Loyalty

8 min. read

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CPG marketing: trends, strategies and success stories

In today’s fast-paced consumer market, the role of Consumer Packaged Goods (CPG) companies has become increasingly vital. CPG marketing encompasses the strategies and techniques employed by these brands and businesses…

Customer data

13 min. read

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