Bath & Body Works loyalty program review
About Bath & Body Works Bath & Body Works was founded in 1990 and became a standalone public company in August 2021. With headquarters in Columbus, Ohio, Bath & Body…
Loyalty
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Loyalty program names: The secret sauce for choosing the perfect one
Are you wondering how to come up with names for loyalty programs? Want to choose the perfect one, a loyalty program name your customers will love? You’re not alone. Retail…
How to measure customer loyalty
Why metrics are important Launching successful loyalty programs is a huge challenge for retailers. Research unfortunately shows that over 80% of loyalty programs fail. For this reason, the majority of…
Influencing the Retail Customer Journey: Practical Tips for Enterprise Retail CMOs
What are the stages of the Retail Customer Journey? The 5 stages of a retail customer journey typically include Awareness, Consideration, Purchase, Experience, and Loyalty. Awareness: This stage is about…
Tiered Loyalty Programs – Retailers’ FAQs
Tiered loyalty programs offer a structured approach to reward customers, but they often come with questions and uncertainties for retailers. If you’re a retailer considering implementing a tiered loyalty program…
How to build a solid business case for your retail loyalty program
Launching or revamping a loyalty program can be a significant investment for an enterprise grocer, and it’s crucial to have a solid business case to convince the executive level. What…
12 Retail Analytics dashboards
It’s no secret that retail intelligence is having a massive impact on retail businesses. Tracking engagement and performance data is key, and retailers are rapidly turning to analytics to scale…
Carrefour MyClub
Carrefour’s brand Carrefour is a French multinational retail corporation that specializes in grocery and general merchandise. It is one of the largest retail chains in the world, with over 12,000…
Stammis at ICA Gruppen
About ICA Gruppen ICA is a Swedish grocery retailer with over 1,500 stores across Sweden, Norway, and the Baltic states. The company was founded in 1938 and has its headquarters…
