Omnichannel campaigns

Let’s start with a definition, shall we? Omnichannel campaigns are a communication strategy that provides a seamless customer experience across multiple channels. With omnichannel, the customer is at the center of the retail experience. You integrate each of the touchpoints that the customer uses to engage with your brand and offer them what they need, when they need it, anywhere they are and on any device.

Both omnichannel and multichannel campaigns involve communicating with your clients on more than one channel. The significant difference between the two is how the customer experience is unified across all touchpoints.

Multichannel campaigns do not take into account siloed information, which often creates friction in the customer journey. For example, returns of online orders are not always accepted in-store, or customers cannot know their loyalty points balance in real-time at the moment they need it most.

On the other hand, omnichannel campaigns provide the customer with a unified and integrated customer experience across the board and ensures the highest customer satisfaction.

Salesforce is definitely a great company. But we have 2 main advantages to offer our clients above their solution:

First, our software has been designed together with retailers, for retailers. That gives us a profound knowledge and understanding of the unique challenges that retailers face in day to day operations, which in turn allows for retail-ready solutions.

Second, Loyal Guru does NOT require third party integrations for your retail business to operate a loyalty program or personalized coupon strategy, so that you can deliver a first-class experience to your customers, guaranteed.

Based on a Single Customer View, these are just a few of the most popular use cases:

• Omnichannel rewards: building a flexible loyalty program so that customers can earn points and redeem rewards no matter where or how they are shopping.
• Use the mobile app to show personalized offers and allow customers to track their points and manage their offers in a single place
• Redeem offers across any channel, whether customers purchase in-store, online or via mobile app.
• Earn points for other actions beyond purchases, such as visiting a shop, referring a friend, leaving a review and more.

You should begin with properly collecting, cleansing and unifying your in-store and online customer data with the help of a robust and retail specific customer data platform. If you want to deliver a truly personalized customer experience, those too can´t exist as separate entities.

Other providers might demand from you a robust tech stack or a huge upfront investment in order to make your business ready for your next step.

Loyal Guru, on the other hand, offers a modular and scalable solution that grows with you. Whether you are looking for an all-in-one solution, or you simply need our omnichannel campaign module to integrate with your other tools, we can offer you solutions tailored to your needs.

Bear in mind that our customer success team is not only available to help you make the most out of our technology; they will also help you with your strategy so that we create and deliver sustained value in your business.