Loyalty Insights
Gain a deeper understanding of your customers, loyalty program, and campaigns to make smarter decisions and optimize performance.
Drive impactful loyalty strategies and achieve your business goals
Understand the performance of your sales, stores & more
- Track customer behavior, including engagement trends, audience segmentation, and contactability.
- Measure program effectiveness by analyzing key metrics like new members, active participants, and redemption rates.
- Set up automated program alerts to identify opportunities or challenges in real-time.
Get actionable insights and recommendations tailored to your program
- Compare your program’s performance against industry benchmarks to uncover gaps and opportunities.
- Access intelligent campaign suggestions, powered by advanced analytics, to boost customer engagement.
- Enable weekly or custom-delivered reports to keep your team and stakeholders aligned.
Maximize your impact with Campaign Analytics
- Measure the ROI of loyalty campaigns, including earning rules, promotions, challenges, and rewards.
- Dive into budget performance and efficiency to refine future initiatives.
- Use detailed segmentation filters to analyze results by product, audience, or category.
Smarter collaboration with Partner Analytics
- Monitor the performance of your partners’ contributions, including sales, stores, and categories.
- Provide partners with secure access to custom reports for transparency and collaboration.
- Leverage partner insights to maximize the value of your loyalty ecosystem.
Understand how your loyalty program is performing at every level
Real-time insights
Analyze data in-memory for instant results and faster decision-making.
Advanced filters
Segment by product, region, audience, or category for highly specific insights.
Custom reporting
Export detailed reports or schedule automated deliveries to keep your team informed.
Alerts and notifications
Stay proactive with program alerts and recommendations for optimization.
“Digitization and getting to know the consumer better through Big DATA is key to the success of Euromadi members. Loyal Guru has been an important piece on this journey, helping our members consolidate data, unify processes and access insights to develop sales in specific categories.”Josep MartínezCommercial Director of Euromadi
20M+ customers’ data unified in one Single Source of Truth
Choose the best Loyalty Platform for your business success
Built with security at its core
Remain secure and compliant with current industry standards and regulations.
Integrations made easy
Connect with your existing tech stack, POS systems and third-party software.
Google Cloud Platform
Retain 100% control and ownership over your data at all times with Google Cloud.
24/7 Customer Support
Access our FAQs and Help Center, or get in touch with our team anytime.
Ready for the next step?
See what Loyal Guru can do for your retail loyalty strategy
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Frequently Asked Questions
By giving meaningful insights into customer behavior, retail analytics helps in bolstering the relationship between a store and its visitors. It allows the retailer to get the right information across to the right recipient to ensure a rewarding shopping experience for the buyer.
Loyal Guru’s Retail Analytics module provides detailed, simple and visual reports on key performance indicators used to track transactions, units per customer, volume of sales, return rates and much more while enabling actionable and effective business insights.
Loyal Guru´s engineers talk about 4 types of data analytics:
- Descriptive analytics answers the question: “What happened?” It is the simplest type of analytics and allows you to pull trends from raw data and succinctly describe what happened or is currently happening in your retail business.
- Diagnostic analytics addresses the next logical question: “Why did this happen?” It includes comparing coexisting trends, uncovering correlations between variables and determining causal relationships where possible.
- Predictive analytics is used to make predictions about future trends or events and answers the question: “What might happen in the future?” It analyzes historical data in tandem with industry trends, helping you to make informed predictions about what the future could hold for your retail business.
- Prescriptive analytics answers the question, “What should we do next?” It takes into account all possible factors in a scenario and suggests actionable takeaways. This type of analytics can be especially useful when making data-driven decisions.
We do both! Many of our clients benefit greatly from our 40+ ready-to-use dashboards, preconfigured and widely tested for different users and use cases.
Many others request AD-HOC developed dashboards that are handled by our customer success team. They will do a viability analysis and build custom dashboards as a service.
Finally, we also offer a third option: Analytics Self-Service. This option is fully autonomous, and allows retailers to get direct access to their data and build their own dashboards.
Loyal Guru ensures you retain 100% control and ownership over your data thanks to Google Cloud, our data storage partner for CDP in retail.
Trusted by top retailers worldwide
