Engage you retail customers and keep them coming back for more.
A retail-specific loyalty platform to boost sales and profits
Increase retention and lifetime value, not workload
Identify your customers, increase your database and boost your customer engagement across POS, e-commerce, and beyond.
Access best-in-class loyalty features
Set sophisticated points-earning mechanics, tiers, and challenges. Offer an attractive rewards catalog, partner program and/or cashback, increasing purchase frequency and AOV.
Develop transactional and behavioral loyalty
Reward your customers for literally anything and stimulate demand in a cost-efficient way at a lower cost of sales.
Introduce program members to new products
Personalize promotions with offer, coupons, vouchers, cashback and more. Target the right customers with offers that appeal specifically to them.
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See what Loyal Guru can do for your retail loyalty strategyTalk to an expert
What can your company do with Loyal Guru’s Loyalty Management Module?
Define earn & burn mechanics
Create your own form of currency and define the triggers that will allow your customers to earn points, whether its by purchasing products, interacting with your brand or referring friends. Our friendly interface makes it easy for your ream to create the most flexible loyalty program.
Manage customer tiers
Quickly identify your top spenders by creating a tier system with rewards that incrementally increase in value.
Encourage all customers to spend more often to get to the next tier, enjoy better benefits and a more exclusive brand experience.
Set up an attractive rewards catalog
Easily enable your customers to exchange points for experiential, digital or physical rewards, both from your brand and 3rd parties – while protecting your company from loyalty fraud.
Innovate with next-gen gamification
Add modern game mechanics like badges, leaderboards, stamps, milestones and more, to increase customer engagement, improve sales and strengthen brand loyalty.
Measure customer loyalty & program performance
Enjoy comprehensive reporting that gives you the most important KPIs (new members, active customers, AOV increase, etc) to understand your loyalty program’s performance.
Loyal Guru has been a great ally in launching our international loyalty program. Since we started designing ‘Mango likes you’, we wanted it to be an omnichannel program with a rich variety of initiatives and experiences. We also wanted it to be as simple as possible for the user. Loyal Guru has helped us succeed at both and that brings great value to our clients.Guillermo CorominasFormer Chief Client Officer at Mango
Frequently Asked Questions
This is a fair question. In the past, loyalty was seen as a cost required to retain customers. More often than not, brands and businesses perceived loyalty points just as a form of liability.
Nowadays, however, the success of high-caliber programs from companies like Starbucks, Kroger, Nike and Sephora indicate that loyalty programs can be — and are — profitable in and of themselves. Plus, loyalty programs can run at reduced costs by financing rewards through partner networks or by adding optional subscription elements.
What is undeniable is that loyal and engaged clients spend more – so without a good loyalty program you are actually leaving money on the table.
This can be a tricky question to answer, because every business is different and every loyalty program is different as well.
There are two main things to consider: the upfront cost of creating and running a loyalty program, and the rewards themselves. Obviously if you offer bigger rewards, your loyalty program’s costs will be higher – but you’ll often see a bigger yield, as a result of increased referrals, higher conversion rates and stronger engagement. This is the tightrope that every retailer with a loyalty program must walk, and our team of experts will help you take the best decision in your business.
It’s possible that decision-makers start out perceiving loyalty programs as a cost-center, but as the program matures and your audience grows, running your loyalty system with Loyal Guru will turn into a revenue center.
How long might it take? Again, it depends. Most companies can expect a well-designed program to have positive returns within 12 to 24 months, depending on upfront costs, the feature set and the types of rewards offered.
We understand you might want to reward your customers beyond in-store and online purchases. With Loyal Guru you can allocate points based on behaviour (such as completing their customer profile, reviewing your product or referring a friend), based on automated rules (such as celebrating their birthday or reaching a specific tier) and via 3rd party engagements.
In addition to this, Loyal Guru allows you full control on your points engine: you can constrain points accumulation based on stores, brands, categories and products; define rules availability in specific time periods or define expiration dates.
It’s up to you how you want to set up your rewards catalog, but rest assured that Loyal Guru gives you full flexibility. Our clients can choose to offer physical, digital or experiential rewards, discounts, free products, cash-back or allow their customers to pay with their points.
Loyal Guru also includes the option to configure a partnership program where members can earn points to spend with 3rd party businesses, or redeem their points for charitable donations that might appeal to your most values-based buyers.
Without a doubt the answer is: yes!
Many of our current customers have upgraded from a rudimentary loyalty program to Loyal Guru because their previous system lacked flexibility, did not encourage customer engagement and required costly ad-hoc development.
Loyal Guru’s loyalty management module empowers your company to implement the most innovative and effective loyalty strategies and simplifies loyalty management so you can get more results with less effort.