Loyal Guru for GPOs
With Loyal Guru, Group Purchasing Organizations in the Food Retail Industry can collect, analyze and use Big Data to leverage their purchasing power, anticipate trends and negotiate the right deals.
Collect and consolidate data
For the buying group to operate successfully they need a system to gather information from all group members, instead of using different internal systems or no system at all. Using a robust platform that can seamlessly integrate with a wide range of sources will solve this headache and allow GPOs to use BIG DATA to understand consumer behavior and create a common language for all members.
Analyze data and use it to help associates boost sales
Support your members to make the best strategic decisions with access to valuable, organized and comprehensive data. Get detailed, line-item level data that helps retailers in your group to maximize their business resources and invest their marketing money where it matters most.
Negotiate the right deals
Good data is crucial to negotiate beneficial deals for the group or for each individual member. A system that produces reports that can quickly be broken down and viewed by particular product, category, region or supplier, whether this is for the group or individually, can help to identify key areas to focus negotiations on – and provide maximum impact.
“Digitization and getting to know the consumer better through Big DATA is key to the success of Euromadi members. Loyal Guru has been an important piece on this journey, helping our members consolidate data, unify processes and access insights to develop sales in specific categories.”Josep MartínezCommercial Director of Euromadi
20M+ customers’ data unified in one Single Source of Truth