Flexible earn&burn mechanics with our user-friendly rules engine
Design your own branded currency, award points for any behaviour you want to encourage and reward your customers with incentives that best reflect the values of your brand.
What are the benefits of a simple points-based program?
More customer identification
The quickest time-to-market
Better and easier program budgeting
This is what you can do with Loyal Guru’s loyalty program rules engine
Award points for purchases
Award your customers with points every time they purchase in-store, on your website or app.
Transactional triggers fire in response to purchase processing events. Loyal Guru processes these events in real-time, whether the transaction happens online or at a point-of-sale.
Award points for engagement
Award points for actions such as joining your loyalty program, downloading your app, leaving a public review, or referring a friend.
Behavioral triggers fire in response to the non-purchase actions your brand deems valuable in your customer journey. These extra points encourage your customers to further engage with you and keep your brand top of mind.
Award points on special occasions
Award your customers with additional points at specific dates, when they check in your physical store or when they take action on your abandoned cart recovery messages.
In short, automated triggers create moments of surprise and delight. Loyal Guru makes it easy for your company to create unique and remarkable experiences for your customers.
Partner up with 3rd party brands
Award your customers with points when they complete a purchase from one of your partner brands. 3rd party triggers fire in response to your customers completing a purchase with a partner company.
Loyal Guru handles the complex integrations, provides you a more complete picture of your customers’ purchasing habits and creates new opportunities for monetization.
Your customers can use their points as a payment method
,Define a points-to-cash conversion system (for example, every point is worth $0,10). Subsequently allow your customers to pay with their points in-store, online or in your app.
Your customers can use their points to redeem rewards
Define a rewards catalog and set availability by time, tier, country.
In short, rewards can be experiential, digital, physical, straight-forward discounts or any combination of the above.
Your customers can use a loyalty wallet to safely store their points
Unlike the traditional methods that required customers to carry plastic loyalty cards, with the help of Loyal Guru’s loyalty wallet your customers can access their updated points balance on your customer app, customer portal or at POS.
Also, create sub-divisions in your wallets to store points or currency of different values.
Constrain points accumulation and points redemption
Define points expiration dates to prevent customers from becoming inactive, or constrain points accumulation to specific dates, stores, products, categories and more.
With Loyal Guru, you can set and adjust validation rules, such as disallowing discount combinations, so you can easily control the promotional budget.
Ready for the next step?
See what Loyal Guru can do for your retail loyalty strategy
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