Blog | Loyal Guru

Latest articles

7 Metrics to Measure your Loyalty Program Success

August 3, 2021

Launching successful loyalty programs is a huge challenge for retailers. Research shows that over 80% of loyalty programs fail. For this reason, the majority of retailers wonder how they can ensure a greater loyalty program

Life at Loyal Guru: Jose behind The Engineering Team

August 2, 2021

What digital transformation really looks like in retail

July 14, 2021

Do I need to have a Customer Data Platform in place?

July 7, 2021

Life at Loyal Guru: Carlo behind The Product Team

June 22, 2021

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15 Jun

Build or Buy: The Customer Data Platform Edition

The world of customer data is rapidly evolving, from the loss of third-party cookies to the ever-changing patchwork of consumer data privacy laws. Companies are

27 May

Patrick O’Connor, Former Loyalty Partner Manager, talks about customer retention

Patrick is part of our Sales Team and has joined the company in March 2021. He has over 10 years of experience in the FMCG

07 May

Customer loyalty and keeping up with ever-evolving customer expectations

Studies about customer loyalty have revealed that it is becoming increasingly difficult to foster customer loyalty. Although price is still a key purchasing decision, customers

06 Apr

Food retailers: How loyalty programs can shield your business from a crisis

During an economic crisis, loyalty programs have proven themselves essential to prevent purchasing power falls during times when attractive prices become a key decision-making factor.

18 Feb

Why do most loyalty programs fail?

Companies have looked for the best strategies that lead to better customer engagement, willing to make good investments, not only in terms of money but

10 Feb

Building customer loyalty in an omnichannel world

Technology for better customer knowledge For retailers, it's essential to know their customers very well, including their purchase behavior, purchase frequency, and lifestyle. It has

03 Feb

Harnessing the power of Big Data in Retail

More and more companies are migrating to data-driven models in order to survive; in other words, they are basing their decision-making on data. The term

20 Jan

6 Reasons Why a Customer App is Indispensable to your Business if You are a Grocer

1- Retail word has changed In the past few years, the retail market has been completely transformed. Traditional businesses based in offline sales that have

16 Dec

Is customer loyalty measurable?

I suppose that many of you have asked yourselves this question during your professional career and it is not a surprise, since according to a

10 Dec

Personalization, the key to customer retention

Customization as an effective engagement strategy Enhancing customer experience is a challenge that food retailers are facing nowadays. As customer expectations get higher and higher,

02 Dec

Why food retail marketers should care about personalization

During the past years, personalization has become a necessary tool for every business’s success. The main reason is that customers are expecting services that adapt

20 Nov

What Retailers should know about Customer Loyalty on Black friday

It’s not a secret that marketers’ expectations for this black friday are quite different than previous years. The lockdown has influenced consumer purchasing decisions, with

20 Nov

3 steps to start adapting to the new normal

Covid-19 has changed how the retail business works. The way customers buy is not the same as it was before the pandemic, for example, this

18 Nov

Delivering personalized promotions to maximize ROI

Food retailers have the same objective, which is to increase sales and obtain a greater return on investment. But the question is: where and how

13 Nov

Descriptive or predictable analytics?

Collecting and analyzing data is essential to evaluate business performance. As we all know, metrics such as sales revenue, product cost, and profit margin are

11 Nov

Improving the user experience through Omnichannel Communications

Towards Digitalization and sustainability Consumption trends vary as a result of changes in consumer habits and lifestyles. The increasing sustainability trend and digitalization have had

06 Nov

How your database can help at the earliest stages of the decision journey, thanks to CDP

More and more food retailers spend most of their marketing budget on operations that lead to personalization. Retailers launch personalized messages and use a large

03 Nov

Marketing segmentation, the key for customer retention

Acquiring new clients does not always mean increasing our client base, even less increasing profits. First of all, it is useless to get new clients

30 Oct

New strategies could lead to more profits: CPG’s and Retailers sharing objectives

The new normal comes with new challenges Retailers and manufacturers have seen a new shopping behavior during the new normal, and both agree that running

28 Oct

What Loyalty programs are worth in the Fashion Industry

Investing money and human resources to keep customers engaged, is a challenge many fashion retailers are facing nowadays to remain competitive. Consumers are more likely

26 Oct

5 Reasons Why Retailers Should Offer Gift Cards as Payment Methods

Studies have shown that the global gift card market is more likely to grow at a CAGR of 13% between 2020-2023. For retailers, offering gift

21 Oct

What Customer Loyalty Means for Food Retailers in The New Normal

Adapting to changes Retailers and suppliers are slowly adapting to the changes brought by the new normal. Consumer behavior is becoming more unpredictable with each

19 Oct

The Role of Big Data in the CPG-Retailer Relationship

The role of big data in the retail sector is increasingly overriding for decision-making. Food retailers that use big data are more likely to boost

14 Oct

Food Retailers: How personalized promotions are the key to customer loyalty

During the past years, in the food retail industry, we have witnessed an increasing trend of delivering personalized promotions, due to the high demand for

09 Oct

Are you personalizing your promotions? You should

In the food retail industry, the similarity of products and prices makes it more difficult for retailers to have a competitive advantage over the competition.