5 Customer Data Platform use cases you didn’t know about

5 Customer Data Platform use cases you didn’t know about

How do you know if collecting, securing and activating your customer data through a CDP is necessary for your retail business? The short answer is: knowing the common (and less…

Customer data

13 min. read

Read more

The comprehensive guide to building a loyalty program from scratch

In this article, we’ll walk you through the process of starting and implementing a loyalty program tailored to your business needs, including: Why do retailers need a loyalty program? Before…

Loyalty

16 min. read

Read more

Press Release: Loyal Guru Partners with FJX

[Barcelona] March, 25th 2024 – Loyal Guru, the leading Customer Loyalty Platform for retailers, announces the partnership with FJX, a leading provider of retail solutions and a trusted partner for…

News

3 min. read

Read more

The impact and ROI of offer personalization

Delivering engagements that matter to your customers is about making sure that you give them the right offer, at the right time. But when it comes to showing the ROI…

Offers

11 min. read

Read more

Coupon examples in retail: Inspiration and examples for coupon creation

There are specific psychological triggers that draw customers to certain types of promotions and encourage them to buy.  Research shows that when shoppers find a good offer, it actually leads…

Offers

11 min. read

Read more

Best Books for Retail Leaders

Whether you’re a seasoned retail executive or an aspiring leader, these 9 best books for retail will equip you with the tools, strategies, and inspiration to thrive. Continuous learning is…

Retail trends

7 min. read

Read more

How to use social retail to influence the customer journey?

What is Social Retail and why is everybody talking about it? Social retail is the practice of using social media to engage with customers and sell across both physical and…

Retail trends

11 min. read

Read more

The complete retailer’s guide to conversational commerce

What is conversational commerce Conversational commerce enables consumers to make shopping decisions, purchases and transactions through conversational technology such as messaging apps or voice technology. It involves one-on-one conversations relevant…

Retail trends

13 min. read

Read more

10 Tips to re-engage retail customers after the holidays

Introduction Why it’s important to re-engage retail customers after the holidays If marketing before the holidays is all about maximizing sales, then marketing after the holidays should be all about…

Retail trends

14 min. read

Read more

Average loyalty program cost: Retailers’ common mistakes when budgeting and how to avoid them

Would you agree its hard to estimate loyalty program costs – in advance? CMOs are expected to accurately estimate the ROI of all their initiatives, which is not easy when…

Loyalty

8 min. read

Read more