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6 Reasons Why a Customer App is Indispensable to your Business if You are a Grocer

January 20, 2021

1- Retail word has changed In the past few years, the retail market has been completely transformed. Traditional businesses based in offline sales that have not been able to adapt to the new demands of

Is customer loyalty measurable?

December 16, 2020

Personalization, the key to customer retention

December 10, 2020

Why food retail marketers should care about personalization

December 2, 2020

What Retailers should know about Customer Loyalty on Black friday

November 20, 2020

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20 Nov

3 steps to start adapting to the new normal

Covid-19 has changed how the retail business works. The way customers buy is not the same as it was before the pandemic, for example, this

18 Nov

Delivering personalized promotions to maximize ROI

Food retailers have the same objective, which is to increase sales and obtain a greater return on investment. But the question is: where and how

13 Nov

Descriptive or predictable analytics?

Collecting and analyzing data is essential to evaluate business performance. As we all know, metrics such as sales revenue, product cost, and profit margin are

11 Nov

Improving the user experience through Omnichannel Communications

Towards Digitalization and sustainability Consumption trends vary as a result of changes in consumer habits and lifestyles. The increasing sustainability trend and digitalization have had

06 Nov

How your database can help at the earliest stages of the decision journey, thanks to CDP

More and more food retailers spend most of their marketing budget on operations that lead to personalization. Retailers launch personalized messages and use a large

03 Nov

Marketing segmentation, the key for customer retention

Acquiring new clients does not always mean increasing our client base, even less increasing profits. First of all, it is useless to get new clients

30 Oct

New strategies could lead to more profits: CPG’s and Retailers sharing objectives

The new normal comes with new challenges Retailers and manufacturers have seen a new shopping behavior during the new normal, and both agree that running

28 Oct

What Loyalty programs are worth in the Fashion Industry

Investing money and human resources to keep customers engaged, is a challenge many fashion retailers are facing nowadays to remain competitive. Consumers are more likely

26 Oct

5 Reasons Why Retailers Should Offer Gift Cards as Payment Methods

Studies have shown that the global gift card market is more likely to grow at a CAGR of 13% between 2020-2023. For retailers, offering gift

21 Oct

What Customer Loyalty Means for Food Retailers in The New Normal

Adapting to changes Retailers and suppliers are slowly adapting to the changes brought by the new normal. Consumer behavior is becoming more unpredictable with each

19 Oct

The Role of Big Data in the CPG-Retailer Relationship

The role of big data in the retail sector is increasingly overriding for decision-making. Food retailers that use big data are more likely to boost

14 Oct

Food Retailers: How personalized promotions are the key to customer loyalty

During the past years, in the food retail industry, we have witnessed an increasing trend of delivering personalized promotions, due to the high demand for

09 Oct

Are you personalizing your promotions? You should

In the food retail industry, the similarity of products and prices makes it more difficult for retailers to have a competitive advantage over the competition.

Latest articles

6 Reasons Why a Customer App is Indispensable to your Business if You are a Grocer

Is customer loyalty measurable?

Personalization, the key to customer retention

Why food retail marketers should care about personalization

What Retailers should know about Customer Loyalty on Black friday

Subscribe to our Newsletter

3 steps to start adapting to the new normal

Delivering personalized promotions to maximize ROI

Descriptive or predictable analytics?

Improving the user experience through Omnichannel Communications

How your database can help at the earliest stages of the decision journey, thanks to CDP

Marketing segmentation, the key for customer retention

New strategies could lead to more profits: CPG’s and Retailers sharing objectives

What Loyalty programs are worth in the Fashion Industry

5 Reasons Why Retailers Should Offer Gift Cards as Payment Methods

What Customer Loyalty Means for Food Retailers in The New Normal

The Role of Big Data in the CPG-Retailer Relationship

Food Retailers: How personalized promotions are the key to customer loyalty

Are you personalizing your promotions? You should

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