5 Customer Data Platform use cases you didn’t know about

5 Customer Data Platform use cases you didn’t know about

How do you know if collecting, securing and activating your customer data through a CDP is necessary for your retail business? The short answer is: knowing the common (and less…

Customer data

13 min. read

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How to use social retail to influence the customer journey?

What is Social Retail and why is everybody talking about it? Social retail is the practice of using social media to engage with customers and sell across both physical and…

Retail trends

11 min. read

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The complete retailer’s guide to conversational commerce

What is conversational commerce Conversational commerce enables consumers to make shopping decisions, purchases and transactions through conversational technology such as messaging apps or voice technology. It involves one-on-one conversations relevant…

Retail trends

13 min. read

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10 Tips to re-engage retail customers after the holidays

Introduction Why it’s important to re-engage retail customers after the holidays If marketing before the holidays is all about maximizing sales, then marketing after the holidays should be all about…

Retail trends

14 min. read

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Average loyalty program cost: Retailers’ common mistakes when budgeting and how to avoid them

Would you agree its hard to estimate loyalty program costs – in advance? CMOs are expected to accurately estimate the ROI of all their initiatives, which is not easy when…

Loyalty

8 min. read

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The evolution of Enterprise Retail: A 20-year digital transformation of retail

Comprehending the historical context and trends within retail digital transformation provides a roadmap for retailers to navigate the present and the future. It’s an essential tool for staying relevant, satisfying…

Retail trends

9 min. read

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Reverse Logistics

What is Reverse Logistics: Reverse logistics refers to the process of managing the movement of goods from their final destination back to the manufacturer or retailer. Unlike traditional logistics, which…

Retail trends

11 min. read

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Retail Returns

Returns in retail are unavoidable, and the explosive growth of ecommerce and retailers offering options like buy-online-return-in-store means customers are returning more products than ever. Considering the impact on profit,…

Retail trends

17 min. read

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Loyalty Program Best Practices

There’s a notable trend in terms of loyalty program best practices. It relates to customers forming emotional bonds with brands, and truly going beyond mere points, cashback, or rewards. This…

Loyalty

10 min. read

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Retail CMO job description

Retail CMOs play a pivotal role in shaping a retail brand’s image, driving customer engagement, and ultimately boosting sales. In this article, you’ll read a straightforward CMO job description and…

Retail trends

12 min. read

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