Blog | Loyal Guru

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So I have my customer data in place, now what?

September 23, 2021

So I have my customer data in place, now what? Author - Stefania Cervantes In an industry where retailers face e-commerce giants, such as Amazon, and the growing challenge of “Everyday Low Prices”, retailers need

Loyalty and Promotions: A Clear Way for Grocers To Increase Basket Size

September 9, 2021

Life at Loyal Guru: Natali behind The Customer Success Team

September 3, 2021

3 Ways to Leverage Your Loyalty Program Data

August 26, 2021

7 Metrics to Measure your Loyalty Program Success

August 3, 2021

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02 Aug

Life at Loyal Guru: Jose behind The Engineering Team

Life at Loyal Guru: Jose behind The Engineering Team Author - Alejandra Remolina We spoke to Jose, an important team member of Loyal Guru's Engineering

14 Jul

What digital transformation really looks like in retail

What digital transformation really looks like in retail Author - Stefania Cervantes Retailers have been at the forefront of technological innovation during the last decade,

07 Jul

Do I need to have a Customer Data Platform in place?

Do I need to have a Customer Data Platform in place? Author - Alejandra Remolina 2020 brought many changes in consumer behavior, especially the preferred

22 Jun

Life at Loyal Guru: Carlo behind The Product Team

Life at Loyal Guru: Carlo behind The Product Team Author - Alejandra Remolina We spoke with Carlo, one of our Product owners. We had a

15 Jun

Build or Buy: The Customer Data Platform Edition

Build or Buy: The Customer Data Platform Edition Author - Alejandra Remolina The world of customer data is rapidly evolving, from the loss of third-party

27 May

Patrick O’Connor, Former Loyalty Partner Manager, talks about customer retention

Patrick O’Connor, Former Loyalty Partner Manager, talks about customer retention Author - Alejandra Remolina Patrick is part of our Sales Team and has joined the

07 May

Customer loyalty and keeping up with ever-evolving customer expectations

Customer loyalty and keeping up with ever-evolving customer expectations Author - Juan García Studies about customer loyalty have revealed that it is becoming increasingly difficult

06 Apr

Food retailers: How loyalty programs can shield your business from a crisis

Food retailers: How loyalty programs can shield your business from a crisis Author - Alejandra Remolina During an economic crisis, loyalty programs have proven themselves

18 Feb

Why do most loyalty programs fail?

Why do most loyalty programs fail? Author - Alejandra Remolina Companies have looked for the best strategies that lead to better customer engagement, willing to

10 Feb

Building customer loyalty in an omnichannel world

Building customer loyalty in an omnichannel world Author - Alejandra Remolina Technology for better customer knowledge For retailers, it's essential to know their customers very

03 Feb

Harnessing the power of Big Data in Retail

Harnessing the power of Big Data in Retail Author - Natàlia Planas More and more companies are migrating to data-driven models in order to survive;

20 Jan

6 Reasons Why a Customer App is Indispensable to your Business if You are a Grocer

6 Reasons Why a Customer App is Indispensable to your Business if You are a Grocer Author - Juan García 1- Retail word has changed

16 Dec

Is customer loyalty measurable?

Is customer loyalty measurable? Author - Luca Tateo I suppose that many of you have asked yourselves this question during your professional career and it

10 Dec

Personalization, the key to customer retention

Personalization, the key to customer retention Author - Alejandra Remolina Customization as an effective engagement strategy Enhancing customer experience is a challenge that food retailers

02 Dec

Why food retail marketers should care about personalization

Why food retail marketers should care about personalization Author - Alejandra Remolina During the past years, personalization has become a necessary tool for every business’s

20 Nov

What Retailers should know about Customer Loyalty on Black friday

What Retailers should know about Customer Loyalty on Black friday Author - Alejandra Remolina It’s not a secret that marketers’ expectations for this black friday

20 Nov

3 steps to start adapting to the new normal

3 steps to start adapting to the new normal Author - Juan García Covid-19 has changed how the retail business works. The way customers buy

18 Nov

Delivering personalized promotions to maximize ROI

Delivering personalized promotions to maximize ROI Author - Alejandra Remolina Food retailers have the same objective, which is to increase sales and obtain a greater

13 Nov

Descriptive or predictable analytics?

Descriptive or predictable analytics? Author - Alejandra Remolina Collecting and analyzing data is essential to evaluate business performance. As we all know, metrics such as

11 Nov

Improving the user experience through Omnichannel Communications

Improving the user experience through Omnichannel Communications Author - Juan García Towards Digitalization and sustainability Consumption trends vary as a result of changes in consumer

06 Nov

How your database can help at the earliest stages of the decision journey, thanks to CDP

How your database can help at the earliest stages of the decision journey, thanks to CDP Author - Juan García More and more food retailers

03 Nov

Marketing segmentation, the key for customer retention

Marketing segmentation, the key for customer retention Author - Juan García Acquiring new clients does not always mean increasing our client base, even less increasing

30 Oct

New strategies could lead to more profits: CPG’s and Retailers sharing objectives

New strategies could lead to more profits: CPG’s and Retailers sharing objectives Author - Alejandra Remolina The new normal comes with new challenges Retailers and

28 Oct

What Loyalty programs are worth in the Fashion Industry

What Loyalty programs are worth in the Fashion Industry Author - Alejandra Remolina Investing money and human resources to keep customers engaged, is a challenge

26 Oct

5 Reasons Why Retailers Should Offer Gift Cards as Payment Methods

5 Reasons Why Retailers Should Offer Gift Cards as Payment Methods Author - Alejandra Remolina Studies have shown that the global gift card market is

21 Oct

What Customer Loyalty Means for Food Retailers in The New Normal

What Customer Loyalty Means for Food Retailers in The New Normal Author - Alejandra Remolina Adapting to changes Retailers and suppliers are slowly adapting to

19 Oct

The Role of Big Data in the CPG-Retailer Relationship

The Role of Big Data in the CPG-Retailer Relationship Author - Alejandra Remolina The role of big data in the retail sector is increasingly overriding

14 Oct

Food Retailers: How personalized promotions are the key to customer loyalty

Food Retailers: How personalized promotions are the key to customer loyalty Author - Alejandra Remolina During the past years, in the food retail industry, we

09 Oct

Are you personalizing your promotions? You should

Are you personalizing your promotions? You should Author - Alejandra Remolina Personalization as a key holder Having an extreme level of personalization has been highly