Offer Personalization

Retail personalization is the process of providing each shopper with a unique journey across every touchpoint and channel – based on historical data and real-time shopper intent – powered by customer and product Intelligence. The ultimate goal is to make customers feel unique, special, and emotionally connected, improving their shopping experience so they buy more, increase frequency and refer friends.

While almost every retailer today claims to personalize their shopper’s experience, very few do it right. Many retailers interchange segmentation and personalization.

Traditional customer segmentation groups people in cohorts. It focuses on labeling and boxing people, instead of treating them as individuals with specific style preferences and needs.

Real personalization requires brands to invest in tech and data, understand shopper intent and provide relevant communications that add true value in real-time. Every shopper is their own segment, and true personalization creates a unique journey for each customer.

There’s an intelligence behind assigning the best set of discounts or promos to each and every one of your customers. Loyal Guru powers millions of personalized offers, from execution to omnichannel delivery and real-time tracking.

This is where Loyal Guru’s Offer Engine comes into the picture. The goal is that every customer experiences a unique customer journey. This experience is built on:

• Good data: Retailers need to be committed to collecting, cleansing, unifying and activating zero and first-party data. Data accuracy is necessary from start to finish of the customer journey, and AI powered retail automation ensures that customer data is precise.
• Customer profiles: These include demographic, transactional and behavioural data

Loyal Guru’s Offer Personalization module is designed to help retailers to manage the huge task of creating personalized shopper journeys. Retailers have complete control on the offers that will get launched to their customer base. They can add business rules, decide how many products should appear, have different recommendations for different customers.

That’s a great question! Think of it this way: When you provide a truly personalized shopping experience—one in which shoppers feel understood, valued, and taken care of—you are poised to reap a wide range of business benefits, whether it is improved CX and stronger brand image, or more measurable financial results such as greater AOV, increased CLTV, more retention, enrichment or advocacy.

Don’t forget that in this day and age, it’s easy for competitors to imitate your products, prices and promotions. The last true way of differentiating your business is by providing a customer experience that feels on-point and individualized.

They do indeed; customers want to be understood. Though enjoying a personalized experience calls for accepting that brands will gather and use personal information, few people object. In fact, recent research reports that 90% of people find personalization appealing, and 80% of consumers are more likely to do business with a company that offers personalized experiences.

Consumers today expect to be recognized by name, expect to have their preferences remembered, expect product recommendations and expect personalization that is relevant within the context of the situation.

Therefore, brands that have access to a Single Customer View can understand their customers and respond accordingly, significantly improving the customer experience, creating consistency across channels, increasing loyalty and revenue.

Loyal Guru´s offering is too robust to fully describe here, however it can be broadly summarized as the following:

• Automated campaign plans: adept at managing millions of campaigns at scale. This feature offers budget control, intelligent audiences, automated forecast and real-time ROI tracking.
  • Choose from a variety of pre-designed campaign plans, such as CPG, up-sell/ cross sell, recovery, AOV, etc
  • Choose supplier and/or product
  • Select the best performing audiences that are automatically generated for you
  • Edit coupons
  • Review the automated intelligent forecast and easily go back and edit your campaign to meet your goals
  • Measure and track ROI for hundreds of campaigns and millions of coupons in one place
• Custom campaigns: perfect for one-off, single segment campaigns that cover specific needs, such as slow-moving inventory, sending coupon reminders, etc

That is a great question! The thing is that we use state-of-the-art automation to help you scale up your offers. One of your clients creates 200 MILLION personalized coupons per month, without even breaking a sweat.

Yes! Loyal Guru focuses on quickly helping you get what you need, and grow from there.

Our software is crafted to coexist with your existing tech stack, whether you are looking for an ALL-IN-ONE solution or prefer to start with integrating simply one of our modules.

Of course! Our Privacy Policy honors CCPA, the GDPR, the Privacy Shield Framework.

Loyal Guru is built with security at its core and certified under ISO 27001. We comply with all data protection and privacy legislation so you can feel confident that your company and customer data remain secure and compliant.

Your data is encrypted at rest and protected by TLS in transit. Your Loyal Guru password is hashed using bcrypt. We limit internal access to critical tools and resources using time-based access. You can control access to your data sources and the platform with fine-grained permissions to manage how users interact with your customer data. Multi-factor authentication provides an additional layer of security beyond your username and password when logging into the platform.