Audience Management

63% of shoppers expect personalized brand communication. And although many retailers still send batch-and-blast communications, more and more companies are starting to understand the importance of addressing this expectation and providing a personalized customer experience.

There are almost unlimited ways you can slide and dice your customer base with the help of Loyal Guru’s Audience Management Module.

Still, some of the most common segments used by our clients today include: <First time purchasers>, <loyal customers>, <shoppers with a higher or lower-than-average order value>, <lapsed customers>, <unengaged customers>, <high churn risk>, or segments based on <devices used>, <location>, <income level>, <gender>, <age> and more.

Before powerful automation technologies like Loyal Guru were developed, the answer would definitely be yes. Most common limitations of market segmentation have classically resulted in a limited number of customers in each specific segment, expensive production or marketing, difficulty in distribution, etc.

Luckily, all these issues are now irrelevant. Thanks to Loyal Guru you can create, distribute, analyze and optimize millions of personalized offers in just a few clicks, making your promotions more relevant to your customers while achieving fantastic ROI.

Join the club! It seems like everyone who’s tried to use segmentation has had the experience of ending up with unhelpful data, inscrutable findings and complex excels that never get pulled off the “online shelf”.

We built our platform specifically to provide engaging, helpful data to retailers. Years of work, both with grocers and retailers, give us insight into the kinds of information that would be helpful to you — for personalized offers, promotional campaigns, omnichannel communication, data-driven decision making and more.

Our customer success team will walk you through the process of effectively segmenting your audience so that you and your team understand what segmentation done right looks like in the retail landscape.

We can help! Loyal Guru is a modular and scalable platform, so while some of our clients only need to integrate a specific module into their tech stack, others might be looking for an all-in-one solution.

Now, get in touch with our team to discuss your case and we will do our best to turn challenges into opportunities.

Yes! Loyal Guru focuses on quickly helping you get what you need, and grow from there.

Our software is crafted to coexist with your existing tech stack, whether you are looking for an ALL-IN-ONE loyalty solution or prefer to start with integrating simply one of our modules.