Why Loyal Guru
create, manage and update customer audiences
Bespoke customer segments on the fly
An intuitive, user-friendly platform to build custom audiences without relying on IT
Drag & Drop Editor
Marketers can rapidly slice and dice customer segments to any level of granularity, without SQL queries or statistical software, choosing from hundreds of calculated attributes.
Segment your customers based on real-time, line-level receipt data such as products, categories, and purchases. Build segments from hundreds of other attributes such as demographics, location, preferences, online and offline purchase behavior, events, or traits.
Audiences based on your data
Our Platform collects your data in real-time so you can create customer audiences based on their omnichannel behavior (purchases at POS, on e-commerce, customer support tickets, and more).
Real-time insights to every segment created
Get useful insights from your custom-built segments related to their contact points, i.e duplicated phone numbers, wrong or empty email addresses, and more.
Hundreds of retail-ready, Out-Of-The-Box audiences for speedy analysis, campaign, pricing, and product planning
View and manage, from day one, hundreds of pre-created segments ready to use for analysis, campaign creation, personalization, and more.
Understand in a blink of an eye how your customers behave, spend, or consumed at their peak, as well as their recency, frequency, or monetary value. Plan strategies to re-engage and connect with low buyers, high buyers, non-purchasers, and much more.
Strategic Audience Management
Easily manage those audiences important to your business
Have a full overview of those audiences which are most important to your teams
From the get-go, define strategic segments you’d like to keep track of. These will be recalculated each set period for you to review.
Keep track of your usual segments or create new strategic ones
Our Audience Management Module makes it easy for your team to view your segments’ changes and performance. For example, easily keep tabs on your loyal, sporadic, and shared customers or segment them by purchasing power into Gold, Silver, Bronze. The possibilities are endless.