Our platform enables Enterprise Retailers to truly understand their customers and create ultra specific customer segments to increase engagement, response and conversion of promotional campaigns.
Drive 2x increase in campaign performance with advanced segmentation.
Define customer segments based on real-time and historical data
Leverage Channel Affinity
Cater to modern customers that value companies and brands that identify their individual needs
“Before working with Loyal Guru we used to launch at the end of each quarter several offers based on the customers’ previous purchases. However, lacking an effective segmentation engine, these promotional campaigns did not reach their full potential.”Irene MontesBrand Manager at Ametller Origen
What can your company do with Loyal Guru’s Audience Management Module?
Organize and group millions of customers into micro-segments on a user-friendly interface, based on customer profile, purchase history, interests and more. Launch your promotions to the right customer at the right time.
Create your audiences intuitively
Use the drag and drop editor to quickly slice and dice customer segments to any level of granularity – without SQL queries or statistical software – choosing from dozens of predefined attributes (purchases, products, categories, stores, last activity and more).
Quickly target customers with pre-created segments
Easily make queries among millions of shoppers and make it easy for your teams to activate your customers from day one. Take advantage of any of the retail-specific, ready-to-use segments, such as high spenders, sporadic shoppers, lapsed customers and more.
Access a clear and up-to-date picture of your customers
Get real-time insights to every segment created. Tag your dynamic segments and create periodic snapshots to understand their evolution and status over time. Enable data-driven decisions to improve campaign performance and use your marketing budget where it matters most.
Load external audiences with just a few clicks
First, upload your own AI models and clustered groups to Loyal Guru’s platform. Then, combine them with other existing segments or create new ones to optimize customer engagement.
Use smart audiences in external systems
Import your retail audiences into external systems such as email marketing tools you already use and love.
Make sure your customer data is accurate and up-to-date
Get useful insights from your custom-built segments related to their contact fields, such as duplicated phone numbers, wrong or empty email addresses and more.
Ready for the next step?
See what Loyal Guru can do for your retail loyalty strategyTalk to an expert
Frequently Asked Questions
63% of shoppers expect personalized brand communication. And although many retailers still send batch-and-blast communications, more and more companies are starting to understand the importance of addressing this expectation and providing a personalized customer experience.
There are almost unlimited ways you can slide and dice your customer base with the help of Loyal Guru’s Audience Management Module.
Still, some of the most common segments used by our clients today include: <First time purchasers>, <loyal customers>, <shoppers with a higher or lower-than-average order value>, <lapsed customers>, <unengaged customers>, <high churn risk>, or segments based on <devices used>, <location>, <income level>, <gender>, <age> and more.
Before powerful automation technologies like Loyal Guru were developed, the answer would definitely be yes. Most common limitations of market segmentation have classically resulted in a limited number of customers in each specific segment, expensive production or marketing, difficulty in distribution, etc.
Luckily, all these issues are now irrelevant. Thanks to Loyal Guru you can create, distribute, analyze and optimize millions of personalized offers in just a few clicks, making your promotions more relevant to your customers while achieving fantastic ROI.
Join the club! It seems like everyone who’s tried to use segmentation has had the experience of ending up with unhelpful data, inscrutable findings and complex excels that never get pulled off the “online shelf”.
We built our platform specifically to provide engaging, helpful data to retailers. Years of work, both with grocers and retailers, give us insight into the kinds of information that would be helpful to you — for personalized offers, promotional campaigns, omnichannel communication, data-driven decision making and more.
Our customer success team will walk you through the process of effectively segmenting your audience so that you and your team understand what segmentation done right looks like in the retail landscape.
We can help! Loyal Guru is a modular and scalable platform, so while some of our clients only need to integrate a specific module into their tech stack, others might be looking for an all-in-one solution.
Now, get in touch with our team to discuss your case and we will do our best to turn challenges into opportunities.
Yes! Loyal Guru focuses on quickly helping you get what you need, and grow from there.
Our software is crafted to coexist with your existing tech stack, whether you are looking for an ALL-IN-ONE loyalty solution or prefer to start with integrating simply one of our modules.