Collect and manage user consent & preferences
Loyal Guru helps you comply with global privacy laws across all channels, touch points and devices.
Tangible benefits from managing consent with Loyal Guru
Protect your customers’ data and preferences
Avoid fines and damages to brand reputation
Get ready for a cookie-less world
How Loyal Guru helps you comply with global privacy laws
Truly implement a zero-party data strategy
Capture data with progressive profiling and ongoing enrichment strategies, and centrally manage consents across all channels.
Define your consent categories, and get a lifetime overview of consent history.
Address privacy concerns
Inform customers about which types of data your business will collect and what it will be used for, securely store their consent data and preferences, and handle data alteration requests automatically.
With a privacy-centric data layer approach, brands can achieve greater mastery over first-party customer data while lowering their risk of non-compliance.
Collect and manage customers’ consent & preferences
Unify siloed consent and marketing preferences data from multiple data sources and reflect the customer’s choices in relevant marketing channels, at scale.
Consent data that is updated in real-time increases the speed of campaign activation as well as the number of parallel campaigns live at one time.
Reflect consent preferences in all communication channels
Operate at speed and scale, assured that all customer data includes the correct consent choices.
Contrast this with third-party data, which is data collected from external sources, often without the customer’s knowledge or explicit consent.
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