Collect and manage user consent & preferences
Loyal Guru helps you and your loyalty program comply with global privacy laws across all channels, touch points and devices.
Tangible benefits from your business managing consent with Loyal Guru
Control your customers’ data and preferences
Avoid damages to your loyalty program
Get ready for a cookie-less world
Loyal Guru gives you full control to manage your customer’s consent
Manage a zero-party data strategy that is compliant
Capture data actively provided by your customers in your loyalty program. Consent to profiling and communications will be taken into account for your ongoing enrichment strategies.
Centrally view consents for each one of your customers.
Address privacy concerns
Define your privacy policies to comply with different regulations. Inform customers about which types of data your business will collect and what it will be used for, securely store their consent data and preferences, and handle data alteration requests automatically.
Notify customers every time terms and conditions or privacy policies have been updated
Unify siloed consent and marketing preferences data from multiple data sources
Reflect the customer’s choices in relevant marketing channels, at scale. On top of this, you can manually configure profiling and communications consent.
Consent data that is updated in real-time increases the speed of campaign activation as well as the number of parallel campaigns live at one time.
Make sure your loyalty program reflects customer’s consent in all channels
Operate your loyalty program at speed and scale, assured that all customer data includes the correct consent choices.
Configure if your communications consent is going to be used ad company level.
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See what Loyal Guru can do for your retail loyalty strategy
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