Tangible benefits from your business managing consent with Loyal Guru

Control your customers’ data and preferences

Collect and manage consent directly from your customers via API, building a loyalty program that is trustworthy and transparent. Whether that’s profiling, communications or both.

Avoid damages to your loyalty program

Data laws and regulations are becoming more strict over the years. Configure privacy policies to comply with different countries’ regulations.

Get ready for a cookie-less world

Don’t delay preparing for a world without third party data, and be first to adopt new and exciting opportunities that arise from data insights, audience management and relevant personalization.

Loyal Guru gives you full control to manage your customer’s consent

Manage a zero-party data strategy that is compliant

Capture data actively provided by your customers in your loyalty program. Consent to profiling and communications will be taken into account for your ongoing enrichment strategies.

Centrally view consents for each one of your customers.

consent GDPR CCPA

Address privacy concerns

Define your privacy policies to comply with different regulations. Inform customers about which types of data your business will collect and what it will be used for, securely store their consent data and preferences, and handle data alteration requests automatically.

Notify customers every time terms and conditions or privacy policies have been updated

address data privacy concerns

Unify siloed consent and marketing preferences data from multiple data sources

Reflect the customer’s choices in relevant marketing channels, at scale. On top of this, you can manually configure profiling and communications consent.

Consent data that is updated in real-time increases the speed of campaign activation as well as the number of parallel campaigns live at one time.

Collect and manage communication preferences

Make sure your loyalty program reflects customer’s consent in all channels

Operate your loyalty program at speed and scale, assured that all customer data includes the correct consent choices.

Configure if your communications consent is going to be used ad company level.


consent management in retail channels

Ready for the next step?

See what Loyal Guru can do for your retail loyalty strategy

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