Data enrichment that up-levels your Single Customer View
Cleanse, enrich and stitch your data for a complete picture of your customers and transactions
What’s the impact of data enrichment on your business?
The most up to date customer insights
Next level segmentation
Loyal Guru generates data from data and enriches customer profiles for better analysis and activation
Enrich your Single Customer View with out-of-the-box calculated attributes
A calculated attribute (CA) is a read-only value of a single user, such as churn propensity, favourite store, monthly expenditure and more.
Configure your own custom calculated attributes
Flexibly define calculation formula, calculation period, etc. Our CDP allows you to evolve your customer view and understand your shoppers in infinite dimensions without the need of ad-hoc development.
Easily schedule data synchronization
Most retailers value scheduled updates over real-time synchronization triggered by specific events. With Loyal Guru’s CDP calculations are either synchronous (sent with the batch of data being processed) or asynchronous (sent with the next batch).
Make calculated attributes available for analysis and activation
Whether it serves your marketing or data teams, calculated attributes are available within dashboards, APIs, Big Query and our audience segmentation module.
More accurate predictive modelling
Use your data to identify “lookalikes” within other customer sets, and classify or tag customers based on indicators such as shopping style, family type, dietary habits, and more.
Ready for the next step?
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