[Barcelona] May, 3rd 2023 – Loyal Guru, the SaaS company that operates the modular & scalable customer loyalty platform specifically designed for the retail industry, today announces that it has joined Google Cloud Marketplace. Retail businesses using Google Cloud will benefit from frictionless and rapid access to Loyal Guru’s customer activation platform and solutions. The move will also provide an important new distribution channel for Loyal Guru as the company enters a rapid growth phase.
Google Cloud Marketplace is an important new sales channel for our business that will help us reach new customers worldwide in partnership with one of the world’s leading cloud businesses. Google Cloud provides us with a truly global reach and a reputation for excellence that will help us get our message to new audiences.Borja Sanfeliu, CEO at Loyal Guru
Loyal Guru is already an Independent Solution Vendor (ISV) for Google Cloud, and leverages Google Cloud technologies in its own technology stack. As retailers worldwide move their data centers from on-premises to the cloud, many are also selecting Google Cloud to drive operational improvement across the business. For these organizations, procuring and integrating Loyal Guru’s Smart Loyalty Platform will be easier than ever, enabling them to launch disruptive next-gen loyalty programs with the quickest time-to-market, while enjoying unmatched security, flexibility and control.
The integration of Loyal Guru’s innovative customer loyalty platform into Google Cloud Marketplace, will empower retailers with new tools to drive consumer engagement and loyalty in a rapidly evolving retail landscape. We are pleased to continue to help accelerate digital transformation across retail and assist retailers to succeed in a digital-first world.Paul Tepfenhart, Global Director – FDM Retail & Consumer Solutions at Google Cloud.
Google Cloud Marketplace provides integrated solutions that cover the broad needs of businesses. Google Cloud Marketplace enables companies to scale procurement through online discovery, purchasing, and fulfillment of enterprise-grade cloud solutions.
Loyal Guru’s customer loyalty platform can be delivered as a single cloud instance through Google Cloud, or as a multi-cloud solution to organizations using alternative cloud platforms. The platform enables grocery and retail businesses to unite disparate datasets to form a real-time view of customers, and activate this data in next-generation loyalty experiences.
Notes to editors:
For more information please contact Isabel Anthony, Content Manager at Loyal Guru
About Loyal Guru
Loyal Guru is the leading Customer Loyalty Platform for retailers, designed to collect and activate their customer data in real-time into a single view. This data is then used to create micro-segments based on purchase behaviour, and to automatically launch millions of 1:1 personalized offers and loyalty initiatives, improving consumer-retailer relationships across every channel: point of sale, e-commerce, customer support, emails, etc. Servicing over 50 retail businesses in 20 countries across the globe, Loyal Guru helps retailers to activate previously untapped data and customers, create personalized campaigns and offers that positively impact the customer, and identify new revenue streams for their customers and the brands they represent.
Learn more at www.loyal.guru