Smart Segmentation Engine to target specific customer groups
Power individual customer journeys with hyper-personalized campaigns
What’s the impact of smart audiences on your promotional campaigns?
Increase engagement and conversion
Cater to modern customers that value companies that identify their individual needs
Leave the one-size-fits-all approach behind and adopt a personalized retail strategy
Generate micro-segments without the need to ask help from IT
Don’t wait for a file with emails of users you’re targeting. Use the drag and drop editor to quickly slice and dice customer segments choosing from dozens of predefined attributes, such as purchases, products, categories, stores, payment method, last activity and more.
Use automated Smart Audience suggestions
Activate all your customers in the way that fits them.
Our platform automatically recommends the best performing audiences based on historical purchase and browsing data and real-time shopper intent. Design a CX that feels on-point and individualized for each and every customer.
Understand your shoppers like never before
Access a clear and up-to-date picture of your customers with real-time insights to every segment created.
Tag your dynamic segments and create periodic snapshots to understand their evolution and status over time.
Share actionable segments of customer in real time.
Use smart audiences in external systems
Import your retail audiences into external systems such as email marketing tools you already use and love.
Ready for the next step?
See what Loyal Guru can do for your retail loyalty strategyTalk to an expert