What’s the impact of smart audiences on your promotional campaigns?

Increase engagement and conversion

Organize and group millions of customers into micro-segments based on customer profile, purchase history, interests and more.

Cater to modern customers that value companies that identify their individual needs

Define customer segments based on real-time and historical data and get your message right.

Best-in-class predictions

Standardizing calculated values across the entire marketing and analytics stack, platforms and tools to predict customer behavior with AI/ML.

Leave the one-size-fits-all approach behind and adopt a personalized retail strategy

Generate micro-segments without the need to ask help from IT

Don’t wait for a file with emails of users you’re targeting. Use the drag and drop editor to quickly slice and dice customer segments choosing from dozens of predefined attributes, such as purchases, products, categories, stores, payment method, last activity and more.

audience creation drag and drop builder retail

Use automated Smart Audience suggestions

Activate all your customers in the way that fits them.

Our platform automatically recommends the best performing audiences based on historical purchase and browsing data and real-time shopper intent. Design a CX that feels on-point and individualized for each and every customer.

audience suggestion coupon campaigns

Understand your shoppers like never before

Access a clear and up-to-date picture of your customers with real-time insights to every segment created.

Tag your dynamic segments and create periodic snapshots to understand their evolution and status over time.

Share actionable segments of customer in real time.

Client Picture retail audiences

Use smart audiences in external systems

Import your retail audiences into external systems such as email marketing tools you already use and love.

Audience export retail

Ready for the next step?

See what Loyal Guru can do for your retail loyalty strategy

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