Adapting to changes Retailers and suppliers are slowly adapting to the changes brought by the new normal. Consumer behavior is becoming more unpredictable with each day that passes and categories, products, and brands could be affected for a long time. Food retailers and CPG brands
The role of big data in the retail sector is increasingly overriding for decision-making. Food retailers that use big data are more likely to boost their profits when they make smart investments in consumer analytics. Leveraging big data efficiently allows retailers to track and analyze
In an increasingly competitive commercial world, knowing the customer well has become a priority. Knowing what holds them off or motivates them, what devices they use, and their behavior, is essential to build a customer profile. There are quite a few food retailers that have
During the past years, in the food retail industry, we have witnessed an increasing trend of delivering personalized promotions, due to the high demand for better shopping experiences. In addition to this, retailers are becoming more and more aware that massive promotions have very little
In the food retail industry, the similarity of products and prices makes it more difficult for retailers to have a competitive advantage over the competition. Here is where personalized promotions play an important role. Custom campaigns have a higher level of engagement than mass campaigns.