Loyalty Management

This is a fair question. In the past, loyalty was seen as a cost required to retain customers. More often than not, brands and businesses perceived loyalty points just as a form of liability.

Nowadays, however, the success of high-caliber programs from companies like Starbucks, Kroger, Nike and Sephora indicate that loyalty programs can be — and are — profitable in and of themselves. Plus, loyalty programs can run at reduced costs by financing rewards through partner networks or by adding optional subscription elements.

What is undeniable is that loyal and engaged clients spend more – so without a good loyalty program you are actually leaving money on the table.

This can be a tricky question to answer, because every business is different and every loyalty program is different as well.

There are two main things to consider: the upfront cost of creating and running a loyalty program, and the rewards themselves. Obviously if you offer bigger rewards, your loyalty program’s costs will be higher – but you’ll often see a bigger yield, as a result of increased referrals, higher conversion rates and stronger engagement. This is the tightrope that every retailer with a loyalty program must walk, and our team of experts will help you take the best decision in your business.

It’s possible that decision-makers start out perceiving loyalty programs as a cost-center, but as the program matures and your audience grows, running your loyalty system with Loyal Guru will turn into a revenue center.

How long might it take? Again, it depends. Most companies can expect a well-designed program to have positive returns within 12 to 24 months, depending on upfront costs, the feature set and the types of rewards offered.

We understand you might want to reward your customers beyond in-store and online purchases. With Loyal Guru you can allocate points based on behaviour (such as completing their customer profile, reviewing your product or referring a friend), based on automated rules (such as celebrating their birthday or reaching a specific tier) and via 3rd party engagements.

In addition to this, Loyal Guru allows you full control on your points engine: you can constrain points accumulation based on stores, brands, categories and products; define rules availability in specific time periods or define expiration dates.

It’s up to you how you want to set up your rewards catalog, but rest assured that Loyal Guru gives you full flexibility. Our clients can choose to offer physical, digital or experiential rewards, discounts, free products, cash-back or allow their customers to pay with their points.

Loyal Guru also includes the option to configure a partnership program where members can earn points to spend with 3rd party businesses, or redeem their points for charitable donations that might appeal to your most values-based buyers.

Without a doubt the answer is: yes!

Many of our current customers have upgraded from a rudimentary loyalty program to Loyal Guru because their previous system lacked flexibility, did not encourage customer engagement and required costly ad-hoc development.

Loyal Guru’s loyalty management module empowers your company to implement the most innovative and effective loyalty strategies and simplifies loyalty management so you can get more results with less effort.