Borja Sanfeliu, founder of Loyal Guru, named an IESE 40under40 best entrepreneur 2022

Borja was selected thanks to his work on Loyal Guru, the retail-specific platform that collects and activates customer data with best-in-class loyalty and personalization capabilities.
Borja Sanfeliu, founder of Loyal Guru, named an IESE 40under40 best entrepreneur for 2022
  • Borja Sanfeliu, has been named one of the 40 best entrepreneurs under 40 by IESE Business School as part of the prestigious IESE 40under40 2022 awards.
  • The IESE 40under40 awards recognize outstanding individuals under 40 who are making their mark and changing the world through impactful entrepreneurial projects. The winners hail from across four continents and have collectively created over 4,000 new jobs, generated €519 million in revenue, and raised nearly €1 billion euros in capital.
  • The IESE 40under40 2022 awards ceremony will take place in Madrid on November 29, with a special celebration of the winners. During the event, an international jury will give out four additional awards: greatest social impact, best woman entrepreneur, most innovative, and best growth trajectory.

Barcelona/Madrid, [November 02, 2022]. Today, IESE Business School has announced that Borja Sanfeliu has been named as one of the IESE 40under40 2022 award winners. These prestigious awards recognize the leading entrepreneurs and innovators under the age of 40 from within IESE’s global network of more than 55,000 alumni.

Borja Sanfeliu was selected thanks to his work on Loyal Guru, The retail-specific platform to collect and activate the customer data.

The IESE 40under40 awards are given to outstanding individuals who are making their mark and changing the world through impactful entrepreneurial projects. Collectively, the 40 winners for 2022 have created over 4,000 new jobs, generated €519 million euros in revenue, and raised nearly €1 billion euros in capital. The winners hail from four different continents, and all are alumni or current students at IESE.

Prof. Mª Julia Prats, Academic Director of IESE’s Entrepreneurship and Innovation Center, says “the stories and collective numbers of the IESE 40under40 reflect some of the deep positive impact the school can have in society via entrepreneurship”.

All 40 winning entrepreneurs were chosen based on a rigorous analysis of the viability of the projects, and especially their impact on society in terms of social contribution and employment generation.

A celebration of entrepreneurship

In recognition of this achievement, Borja Sanfeliu alongside the other 39 entrepreneurs, will be honored in a special awards ceremony from IESE´s campus in Madrid, Spain, on November 29, 2022. The IESE 40under40 Awards 2022 expect to gather around 500 participants to hear from and network with IESE´s 40under40 winners, as well as leading entrepreneurs, innovators, and investors from across the globe. There will also be a series of roundtables and panels to discuss the latest trends in the sector.

During the ceremony, an international jury will also select the recipients of four additional awards: the project with the greatest social impact, the outstanding woman entrepreneur, the most innovative company, and the project with the best growth trajectory. More details here. The jury is comprised of experts such as IESE alumni Enrique Linares (Letgo cofounder) and Gerald Glauerdt (Lazada Group cofounder) as well as Drew Propson (Head of Technology and Innovation – World Economic Forum).

Notes to editors:

IESE’s 40under40 awards are part of IESE Business School’s wider entrepreneurial ecosystem, which provides research, mentoring, networks, funding, and programs for entrepreneurs, innovators and investors. Approximately 30% of IESE students start a business within 5 years of graduation and, in total, IESE alumni entrepreneurs have raised $3.6 billion in funds and created more than 70,000 jobs worldwide.

For more details on the IESE 40under40 awards, or IESE Business School in general, please contact Mallory Dees on mdees@iese.edu.