Data granularity

Data governance strategy

In today’s data-driven retail landscape, having a data governance strategy is not just a best practice; it’s a strategic imperative. By implementing robust data governance practices, retail executives can harness…

Customer data

13 min. read

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CPG marketing: trends, strategies and success stories

In today’s fast-paced consumer market, the role of Consumer Packaged Goods (CPG) companies has become increasingly vital. CPG marketing encompasses the strategies and techniques employed by these brands and businesses…

Customer data

13 min. read

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The complete buyer’s guide to choosing a Customer Data Platform

What is a CDP? Definition CDPs helps organizations manage the data needed to better understand and interact with their customers. The technology know as Customer Data Platform is defined by…

Customer data

5 min. read

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5 Customer Data Platform use cases you didn’t know about

How do you know if collecting, securing and activating your customer data through a CDP is necessary for your retail business? The short answer is: knowing the common (and less…

Customer data

13 min. read

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What is Single Customer View and why it is important

Modern Enterprise Retailers handle a huge amount of customer information. Just a couple of decades ago, retailers barely owned data about their customers. Most purchases were paid in cash and…

Customer data

10 min. read

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How to design a customer data strategy

Retailers need to put in place a successful data strategy as soon as possible if they want to stay relevant in today’s high paced environment. This means they need to…

Customer data

8 min. read

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Zero party data: What it is and how retailers can collect and leverage it effectively

What is the difference between third-, first- and zero party data? What makes zero-party data so revolutionary? How do retailers benefit from it? Although “a world without cookies” may seem…

Customer data

10 min. read

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