The complete buyer’s guide to choosing a Customer Data Platform

Why are CDPs important for Enterprise Retailers? The most important reason why customer data platforms are so valuable for Enterprise Retailers is that they need to get to know their…

Modern Enterprise Retailers handle a huge amount of customer information. Just a couple of decades ago, retailers barely owned data about their customers. Most purchases were paid in cash and…

Retailers need to put in place a successful data strategy as soon as possible if they want to stay relevant in today’s high paced environment. This means they need to…

Although “a world without cookies” may seem daunting to marketers and businesses accustomed to third-party cookies, there’s a relief that only 3rd-party cookies are wiping out. 1st-party cookies will continue…