How to select the right coupon management system – 14 criteria retail CMOs consider

Real-time personalization in the grocery industry

Why Grocers are Going Digital Covid-19 has fundamentally changed the grocery retail sector. Grocery e-commerce sales grew 30% globally in 2020 – and customer´s expectations seem to have risen at…

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Coupon marketing strategy: statistics, trends and tips for enterprise retailers

In 1887, Coca-Cola distributed the first-ever coupon. Between 1894 and 1913, an estimated one-in-nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. By 1895, Coca-Cola was…

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Coupon examples in retail.

There are specific psychological triggers that draw customers to certain types of promotions and encourage them to buy.  Research shows that when shoppers find a good offer, it actually leads…

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Omnichannel marketing statistics

Did you know that retailers with omni channel marketing capabilities retain on average 89% of their customers? This is compared to a 33% customer retention rate for companies with weak omnichannel strategies. Omnichannel…

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Customer engagement in a box – everything a retailer needs to know to better develop customers

Sure, there are many other ways to quantify success, such as financial returns and profits. However, with competition high in the retail landscape, customer engagement is important to retailers that…

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Why leading grocery retailers are ditching targeted offers and making personalization at scale their TOP priority

Author – Alberto Montero Are we finally arriving to the end of mass promotions and targeted marketing? Let’s dive into this very interesting question. There has been a bit of…

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