Coupon marketing strategy: statistics, trends and tips for enterprise retailers

On top of making people feel good, discounts give consumers agency. Buyers will continue to seek out deals to keep those good feelings flowing. And this may motivate them to…

Did you know that retailers with omnichannel marketing capabilities retain on average 89% of their customers? This is compared to a 33% customer retention rate for companies with weak omnichannel strategies. In this…

Sure, there are many other ways to quantify success, such as financial returns and profits. However, with competition high in the retail landscape, customer engagement is important to retailers that…

Author – Alberto Montero Are we finally arriving to the end of mass promotions and targeted marketing? Let’s dive into this very interesting question. There has been a bit of…