Gift card software: how to manage successful gift card campaigns

Cashback reward program: Everything retailers need to know

A cashback reward program is a tremendous driver which positively influence consumer shopping behavior. According to Statista, the global cashback industry is expected to be worth more than $200 billion…

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Coupon software for enterprise retail: Everything you need to know

60% of consumers love receiving digital coupons, and 77% spend $10-$50 more than intended when redeeming coupons (source: spendmenot). With such positive statistics in favour of coupons, retail CMOs need…

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7 min. read

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Real time personalization in retail

In the past, personalization in retail was just about how to get shoppers specific products that they´re interested in at a special price. But that has changed as retailers look…

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10 min. read

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Coupon marketing strategy: statistics, trends and tips for enterprise retailers

This article is all about designing and operating a profitable coupon marketing strategy. You’ll learn about the 4 different types of coupons in terms of promotional offers, and the psychological…

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9 min. read

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Coupon examples in retail.

There are specific psychological triggers that draw customers to certain types of promotions and encourage them to buy.  Research shows that when shoppers find a good offer, it actually leads…

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11 min. read

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Omnichannel marketing statistics

Companies that use omnichannel marketing statistics to guide their decision making will rule in the quickly changing retail landscape! Learn these omnichannel marketing statistics. Including how to master your own…

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10 min. read

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Customer engagement metrics – everything a retailer needs to know to better develop customers

Sure, there are many other ways to quantify success, such as financial returns and profits. However, with competition high in the retail landscape, customer engagement metrics are important to retailers…

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9 min. read

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Why leading retailers are ditching targeted offers and making personalization at scale their TOP priority

Are we finally arriving to the end of mass promotions and targeted marketing? Let’s dive into this very interesting question. There has been a bit of a revolution going on…

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10 min. read

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