Celebrating Loyal Guru’s 6th Anniversary

Come si misura la fedeltà del cliente?

Author – Luca TateoSuppongo che molti di voi si siano posti questa domanda nel corso della propria carriera professionale e non sorprende poiché secondo uno Studio condotto con un gruppo di responsabili…

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Are you personalizing your promotions? You should

Author – Alejandra Remolina Personalization as a key holder Having an extreme level of personalization has been highly useful for many food retailers, but creating these personalized offers based on…

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Pressing needs, contingency and the new normal

The growth in sales we’ve seen from food retailers during these times has been unprecedented, and, while all retailers have grown in sales, some of them have lost a big…

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AECOC: Ametller Origen eleva del 1,8% al 10% sus ventas online en tres semanas

Ametller Origen ha multiplicado por diez sus ventas online como consecuencia de la crisis del Covid-19. La pandemia viral ha logrado romper una de las principales barreras que todavía no había conseguido sortear el comercio electrónico en España: las ventas de productos de alimentación y, en especial, de frescos.

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AECOC: Mercadona gana un 95% menos en marzo pese a vender un 14% más

La alimentación es un sector esencial y los supermercados no han dejado de vender durante el confinamiento. La distribución ha visto cómo aumentaban sus ventas, ya que parte del consumo de alimentación en hostelería se ha trasladado a los hogares, pero a la vez esta situación está provocando un desplome de la rentabilidad.

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Kantar: The Spanish spend 18% more per shopping trip during lockdown

Spaniards made 18.3 million fewer purchases in the week of 16-22 March compared to the previous week. Their weekly expenditure however was similar to the first eight weeks of the year. Looking at the same week in 2019, sales have grown by 10.5%.

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Kantar: The impact on brand choice when moving online during COVID-19

Since last week we’ve passed the 100-day mark of the year, meaning 100 days of coronavirus. We don’t have all the answers, but we continue to unearth actual changes in behaviour, some of them short-term, pointing to how we may behave in the next few weeks, and some to longer-term implications post this period for FMCG.

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Supermarket News: Most grocery shoppers choose stores over online during coronavirus crisis

The prevalence of coronavirus nationwide hasn’t kept grocery shoppers out of stores, and many are shelling out extra to get what they want, a new Harris Interactive/Toluna survey reveals.

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Supermarket News: Retail meat sales remain robust during coronavirus crisis

Data shows beef and chicken see largest value increases while turkey registers highest growth

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