Coupon marketing strategy: statistics, trends and tips for enterprise retailers

In 1887, Coca-Cola distributed the first-ever coupon. Between 1894 and 1913, an estimated one-in-nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. By 1895, Coca-Cola was…

Offers

9 min. read

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Zero-party data: What it is and how retailers can collect and leverage it effectively

Although “a world without cookies” may seem daunting to marketers and businesses accustomed to third-party cookies, there’s a relief that only 3rd-party cookies are wiping out. 1st-party cookies will continue…

Customer data

10 min. read

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Coupon examples in retail.

There are specific psychological triggers that draw customers to certain types of promotions and encourage them to buy.  Research shows that when shoppers find a good offer, it actually leads…

Offers

11 min. read

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Omnichannel marketing statistics

Did you know that retailers with omni channel marketing capabilities retain on average 89% of their customers? This is compared to a 33% customer retention rate for companies with weak omnichannel strategies. Omnichannel…

Offers

10 min. read

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Retail media networks. TOP statistics and trends [2023]

Since Amazon set the pace for retail media networks in 2012, dozens of retail media networks have launched over the past few years, with virtually every leading digital marketplace, national…

Retail Media

9 min. read

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Average loyalty program cost: Retailers’ common mistakes when budgeting and how to avoid them

CMOs are expected to accurately estimate the ROI of all their initiatives, which is not easy when talking about loyalty. Leaders of retail loyalty programs should be thinking out over…

Loyalty

8 min. read

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Customer engagement in a box – everything a retailer needs to know to better develop customers

Sure, there are many other ways to quantify success, such as financial returns and profits. However, with competition high in the retail landscape, customer engagement is important to retailers that…

Offers

9 min. read

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12 powerful gamification best practices to revamp your retail loyalty program

What is gamification? Mary Poppins described gamification quite nicely with her line: “In every job that must be done, there is an element of fun. You find the fun and…

Loyalty

11 min. read

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TOP 5 retail-specific customer engagement strategies

 Did you know your profits come from your TOP 20% customers? It’s no secret for retailers that loyal customers are vastly preferable to casual ones. To cultivate those all-important connected…

Loyalty

13 min. read

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