Fashion brand names: the story behind top ones
In the world of retail, a fashion brand name is more than just a label. It’s the very essence of the fashion brand’s identity, a thread that weaves together a…
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How loyalty programs safeguard sustainable fashion brands
What is sustainable fashion In short, sustainable fashion is an umbrella term for clothes that are created and consumed in a way that can be sustained, while protecting both the…
The stories behind famous sports brand names
Ever wonder where the sports brand names you know and love come from? Many brands have the names of their founder/designer, but a lot of the more inventive names have…
Loyal Guru’s cofounder and CTO, featured in Modaes
What’s the value of loyalty programs for fashion retailers? Loyal Guru’s cofounder and CTO Javier Fernández Riverola was featured in Modaes fashtech section this month, sharing how fashion companies consolidate their brand values through…
Cashback reward program: Everything retailers need to know
A cashback reward program is a tremendous driver which positively influence consumer shopping behavior. According to Statista, the global cashback industry is expected to be worth more than $200 billion…
Maximizing Sales: Unveiling the Power of a Retail Calendar
There is no official retail marketing calendar that all retailers are intended to use. There are holidays and other important dates that carry through most retail calendars, but typically every…
Loyalty program names: The secret sauce for choosing the perfect one
Are you wondering how to come up with names for loyalty programs? Want to choose the perfect one, a loyalty program name your customers will love? You’re not alone. Retail…
CPG marketing: trends, strategies and success stories
In today’s fast-paced consumer market, the role of Consumer Packaged Goods (CPG) companies has become increasingly vital. CPG marketing encompasses the strategies and techniques employed by these brands and businesses…
How to measure customer loyalty
Why metrics are important Launching successful loyalty programs is a huge challenge for retailers. Research unfortunately shows that over 80% of loyalty programs fail. For this reason, the majority of…