How to use social retail to influence the customer journey?

What is Social Retail and why is everybody talking about it? Social retail is the practice of using social media to engage with customers and sell across both physical and…

Retail trends

11 min. read

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The complete retailer’s guide to conversational commerce

What is conversational commerce Conversational commerce enables consumers to make shopping decisions, purchases and transactions through conversational technology such as messaging apps or voice technology. It involves one-on-one conversations relevant…

Retail trends

13 min. read

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The stories behind famous sports brand names

Ever wonder where the sports brand names you know and love come from? Many brands have the names of their founder/designer, but a lot of the more inventive names have…

Retail trends

12 min. read

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Loyal Guru’s cofounder and CTO, featured in Modaes

What’s the value of loyalty programs for fashion retailers? Loyal Guru’s cofounder and CTO Javier Fernández Riverola was featured in Modaes fashtech section this month, sharing how fashion companies consolidate their brand values through…

News

3 min. read

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Cashback reward program: Everything retailers need to know

A cashback reward program is a tremendous driver which positively influence consumer shopping behavior. According to Statista, the global cashback industry is expected to be worth more than $200 billion…

Offers

9 min. read

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Best Books for Retail Leaders

Whether you’re a seasoned retail executive or an aspiring leader, these 9 best books for retail will equip you with the tools, strategies, and inspiration to thrive. Continuous learning is…

Retail trends

7 min. read

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Maximizing Sales: Unveiling the Power of a Retail Calendar

There is no official retail marketing calendar that all retailers are intended to use. There are holidays and other important dates that carry through most retail calendars, but typically every…

Retail trends

10 min. read

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Loyalty program names: The secret sauce for choosing the perfect one

Are you wondering how to come up with names for loyalty programs? Want to choose the perfect one, a loyalty program name your customers will love? You’re not alone. Retail…

News

9 min. read

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CPG marketing: trends, strategies and success stories

In today’s fast-paced consumer market, the role of Consumer Packaged Goods (CPG) companies has become increasingly vital. CPG marketing encompasses the strategies and techniques employed by these brands and businesses…

Customer data

13 min. read

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