Loyalty

Loyalty program names: The secret sauce for choosing the perfect one

Are you wondering how to come up with names for loyalty programs? Want to choose the perfect one, a loyalty program name your customers will love? You’re not alone. Retail…

Loyalty

8 min. read

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How to measure customer loyalty

Why metrics are important Launching successful loyalty programs is a huge challenge for retailers. Research unfortunately shows that over 80% of loyalty programs fail. For this reason, the majority of…

Loyalty

5 min. read

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Influencing the Retail Customer Journey: Practical Tips for Enterprise Retail CMOs

What are the stages of the Retail Customer Journey? The 5 stages of a retail customer journey typically include Awareness, Consideration, Purchase, Experience, and Loyalty. Awareness: This stage is about…

Loyalty

14 min. read

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Tiered Loyalty Programs – Retailers’ FAQs

Tiered loyalty programs offer a structured approach to reward customers, but they often come with questions and uncertainties for retailers. If you’re a retailer considering implementing a tiered loyalty program…

Loyalty

13 min. read

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How to build a solid business case for your retail loyalty program

Launching or revamping a loyalty program can be a significant investment for an enterprise grocer, and it’s crucial to have a solid business case to convince the executive level. What…

Loyalty

12 min. read

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12 Retail Analytics dashboards

It’s no secret that retail intelligence is having a massive impact on retail businesses. Tracking engagement and performance data is key, and retailers are rapidly turning to analytics to scale…

Loyalty

16 min. read

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Carrefour MyClub

Carrefour’s brand Carrefour is a French multinational retail corporation that specializes in grocery and general merchandise. It is one of the largest retail chains in the world, with over 12,000…

Loyalty

5 min. read

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Stammis at ICA Gruppen

About ICA Gruppen ICA is a Swedish grocery retailer with over 1,500 stores across Sweden, Norway, and the Baltic states. The company was founded in 1938 and has its headquarters…

Loyalty

4 min. read

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Migros Cumulus

About Migros Migros is a Swiss retail company that was founded in 1925. It’s the largest supermarket chain in Switzerland, with over 700 stores and approximately 100,000 employees. Migros is…

Loyalty

4 min. read

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