Loyalty

The value of loyalty programs for fashion retailers

Why data is the new oil for retail? Fashion retailers are reinventing the shopping experience while developing growth opportunities across the whole organization. The consumption of clothing has grown explosively…

Loyalty

7 min. read

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Black Friday: Retail statistics and tips

For retailers large and small, Black Friday — or the following day, Small Business Saturday — this season of sales often makes a big difference in their overall profitability. Businesses…

Loyalty

11 min. read

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12 powerful gamification ideas for retail

What is gamification? … and how do loyalty programs include gamification to improve engagement, performance and ROI? Mary Poppins said it quite nicely in 1964: It’s no secret that keeping…

Loyalty

10 min. read

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How to structure loyalty rewards and incentives

Consumers expect more every day in exchange for their loyalty. The problem is many loyalty programs are missing the mark when it comes to personalizing offers, choosing the right customer…

Loyalty

7 min. read

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Loyalty programs for Fashion Retailers are getting better. Here’s why

For a long time now the accepted wisdom has been that fashion – particularly high-end fashion – and customer loyalty programs were poor bedfellows. The former is synonymous with exclusivity,…

Loyalty

5 min. read

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The huge loyalty opportunity for sports retailers

It is not only Nike that has successfully designed a brand that means something. Sporting goods retailers have clearly shifted from product focus to a focus on lifestyle and identity,…

Loyalty

9 min. read

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5 expensive mistakes in retail loyalty programs – and how to avoid them

Whether you’re planning to launch a new loyalty program or to improve the one you have, it’s important to identify your specific program goals. Is your objective to increase year-over-year…

Loyalty

11 min. read

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[Ebook] 7 Metrics

Did you know the average rewards program has a redemption rate of 13.67%? So don’t fret if yours is less than 20% – on the contrary! Simply download our FREE…

Loyalty

2 min. read

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4 Takeaways from our recent webinar on customer loyalty, featuring Forrester VP & Principal Analyst Mary Pilecki

Most retail CMOs have endlessly heard about the most popular (and modeled) loyalty programs in the 21st century. If we mention Starbucks, Amazon Prime or Sephora you might think: “Sure,…

Loyalty

7 min. read

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