Kesko’s K-plussa
About Kesko Kesko is a Finnish retail company that operates in the grocery, building, and technical trade sectors. The company was founded in 1940 and is headquartered in Helsinki, Finland.…
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Edeka DeutschlandCard
About Edeka Edeka is a German supermarket chain that was founded in 1907. With over 11,200 stores, it is one of the largest retail chains in Germany and has a…
Bonuskaart with Albert Heijn
About Albert Heijn Albert Heijn is a Dutch supermarket chain that was founded in 1887 by Albert Heijn. Today, the chain is part of the Ahold Delhaize group, which is…
Tesco Clubcard
When it comes to loyalty programs in the grocery industry, marketing experts and strategists unanimously agree that grocers have unique challenges for several reasons: Overall, the challenges associated with launching and…
Build vs Buy: Customer Loyalty Solutions for Retail
As software continues to “eat our world”, there is a regular dilemma that crops up in retail organizations. When faced with inefficient and manual processes, the immediate reaction is: “So……
Software for enterprise retailers: The ultimate martech stack
With a seemingly never-ending array of technology solutions that promise to solve the grocery industry’s challenges, it can be hard to determine which investments to make. In this article, we…
5 best-for-retailers types of loyalty programs
1. Points-based Loyalty Program Points programs are a great way to acquire customers and increase engagement. When done right, they’re about engagement and providing value to your members. If you…
Loyalty platforms – technology advice for enterprise retailers
What is a customer loyalty software and what does it do? In essence, a customer loyalty software is loyalty management system used to launch, manage and analyze the performance of…
Measuring loyalty program ROI
Did you know that within a 3 month period, loyalty program members in the US and Canada spend approximately $100 more on average than non-loyalty members? Still, CMOs need to decide (often…
