Tesco Clubcard

When it comes to loyalty programs in the grocery industry, marketing experts and strategists unanimously agree that grocers have unique challenges for several reasons: Overall, the challenges associated with launching and…
5 min. read
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Tesco Clubcard

Measuring loyalty program ROI

Did you know that within a 3 month period, loyalty program members in the US and Canada spend approximately $100 more on average than non-loyalty members? Still, CMOs need to decide (often…
10 min. read
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measuring ROI of loyalty programs