Measuring loyalty program ROI
Did you know that within a 3 month period, loyalty program members in the US and Canada spend approximately $100 more on average than non-loyalty members? Still, CMOs need to decide (often…
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Shopping malls are launching loyalty programs, and this is why
Mall owners are pushed to offer more value, attract and retain tenants and explore new opportunities to maintain successful partnerships, increase footfall and boost sales – and loyalty programs are…
The value of loyalty programs for fashion retailers
Why data is the new oil for retail? Fashion retailers are reinventing the shopping experience while developing growth opportunities across the whole organization. The consumption of clothing has grown explosively…
Black Friday: Retail statistics and tips
For retailers large and small, Black Friday — or the following day, Small Business Saturday — this season of sales often makes a big difference in their overall profitability. Businesses…
12 powerful gamification ideas for retail
What is gamification? … and how do loyalty programs include gamification to improve engagement, performance and ROI? Mary Poppins said it quite nicely in 1964: It’s no secret that keeping…
How to structure loyalty rewards and incentives
Consumers expect more every day in exchange for their loyalty. The problem is many loyalty programs are missing the mark when it comes to personalizing offers, choosing the right customer…
Loyalty programs for Fashion Retailers are getting better. Here’s why
For a long time now the accepted wisdom has been that fashion – particularly high-end fashion – and customer loyalty programs were poor bedfellows. The former is synonymous with exclusivity,…
The huge loyalty opportunity for sports retailers
It is not only Nike that has successfully designed a brand that means something. Sporting goods retailers have clearly shifted from product focus to a focus on lifestyle and identity,…
5 expensive mistakes in retail loyalty programs – and how to avoid them
Whether you’re planning to launch a new loyalty program or to improve the one you have, it’s important to identify your specific program goals. Is your objective to increase year-over-year…
