Spin the Wheel: The gamified key to customer engagement

Promotions: How Discounts are a powerful and versatile tool in Loyalty

At Loyal Guru, we see firsthand how our clients leverage discounts to build lasting customer relationships. They’re not just a way to move products; they’re a key to unlocking deeper…

Loyalty

3 min. read

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Instant Wins: The Gamification trend transforming Loyalty Programs

Loyalty Programs have always been essential for retaining customers, rewarding their commitment, and building brand allegiance. However, the modern consumer demands more than points and discounts; they crave excitement, immediacy,…

Loyalty

3 min. read

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Multi-currency loyalty programs

Today, top fashion brands operate worldwide. While reaching new markets fosters growth, it strains legacy loyalty technology built for domestic-only operations. Point systems, loyalty rewards, personalized offers and promotions, and…

Loyalty

10 min. read

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The comprehensive guide to building a loyalty program from scratch

In this article, we’ll walk you through the process of starting and implementing a loyalty program tailored to your business needs, including: Why do retailers need a loyalty program? Before…

Loyalty

16 min. read

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Average loyalty program cost: Retailers’ common mistakes when budgeting and how to avoid them

Would you agree its hard to estimate loyalty program costs – in advance? CMOs are expected to accurately estimate the ROI of all their initiatives, which is not easy when…

Loyalty

8 min. read

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Loyalty Program Best Practices

There’s a notable trend in terms of loyalty program best practices. It relates to customers forming emotional bonds with brands, and truly going beyond mere points, cashback, or rewards. This…

Loyalty

10 min. read

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Wegmans’ Shoppers Club loyalty program review

Wegmans Food Markets is a privately held US supermarket chain, headquartered in Gates, NY, and founded in 1916. They sell a wide array of products: bakery, delicatessen, dairy, grocery, frozen…

Loyalty

6 min. read

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Holland & Barrett “Rewards for Life” loyalty program review

The primary objectives of Holland & Barrett’s Rewards for Life program are to foster customer loyalty, encourage healthy living choices, and offer valuable wellness benefits. The Rewards for Life program…

Loyalty

8 min. read

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Halfords’ Motoring Club loyalty program review

Halfords Group PLC is the UK’s largest retailer of motoring and cycling products and services. The company takes its name from Halford Street in Leicester, where Rushbrooke opened a store in…

Loyalty

6 min. read

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