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Reverse Logistics

What is Reverse Logistics: Reverse logistics refers to the process of managing the movement of goods from their final destination back to the manufacturer or retailer. Unlike traditional logistics, which…
Retail trends
11 min. read
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Retail Returns

Returns in retail are unavoidable, and the explosive growth of ecommerce and retailers offering options like buy-online-return-in-store means customers are returning more products than ever. Considering the impact on profit,…
Retail trends
17 min. read
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Retail-Returns-in US

Loyalty Program Best Practices

There’s a notable trend in terms of loyalty program best practices. It relates to customers forming emotional bonds with brands, and truly going beyond mere points, cashback, or rewards. This…
Loyalty
10 min. read
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Loyalty Program Best Practices

Retail CMO job description

Retail CMOs play a pivotal role in shaping a retail brand’s image, driving customer engagement, and ultimately boosting sales. In this article, you’ll read a straightforward CMO job description and…
Retail trends
12 min. read
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retail CMO

Data granularity

Data analysts who inspect large sets of information often prefer to work with simpler data. Data granularity, which is the concept of dividing data into sub-fields, is a common practice among…
Customer data
11 min. read
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Data granularity

Data governance strategy

In today’s data-driven retail landscape, having a data governance strategy is not just a best practice; it’s a strategic imperative. By implementing robust data governance practices, retail executives can harness…
Customer data
13 min. read
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