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[Ebook] 7 Metrics to Measure your Loyalty Program Success

Enterprise Retail CMOs need to make sense out of a slew of metrics in order to know what to focus on, where to improve and what to change. Discover in this article what KPIs to track to measure your loyalty program's health and success.
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Did you know the average rewards program has a redemption rate of 13.67%?

So don’t fret if yours is less than 20% – on the contrary!

Simply download our FREE guide to learn how to measure your loyalty program’s helath.

Enterprise Retail CMOs need to make sense out of a slew of metrics in order to know what to focus on, where to improve and what to change.

Retailers today are starved for information about campaign performance. In fact, US brands spend $30.61 billion every year on marketing data, and they do so because data is extremely valuable. (Source: Statista)

But it can also be tricky!

Enterprise Retailers need to track the right metrics to truly understand how marketing affects the bottom line. Vanity metrics might be sexy, but how do they affect your retail loyalty program ROI?

The truth is it can be difficult to track, interpret and act on loyalty program metrics which is why Loyal Guru has created a FREE resource to help retailers get crystal clear on the health of their loyalty program.

This way, you can make decisions based on reality, not on gut feelings.

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What you´ll learn in this Ebook:

  • Compare your current position against benchmark metrics.
  • Detect the weak links in your current loyalty program and know what to improve
  • Predict the effectiveness of your next campaign
  • and more!
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More about this guide:

Looking to apply the best loyalty program principles to your retail business? Get ready to turn yourself (and your team) into a lean & mean loyalty marketing machine.

Just consider this question: why are metrics important?

Management thinker Peter Drucker is often quoted as saying

“You can’t manage what you can’t measure.”

Drucker means that you can’t know whether or not you are successful unless success is defined and tracked. With a clearly established metric for success, Enterprise Retail CMOs and Loyalty Leaders can quantify progress and adjust their process to produce the desired outcome.

Without clear objectives, you’re stuck in a constant state of guessing.

If you wish to easily build a metrics-driven loyalty program that keeps your customers engaged and coming back for more, contact us for a free demo.