Average loyalty program cost: Retailers’ common mistakes when budgeting and how to avoid them

8 min. read
Would you agree its hard to estimate loyalty program costs – in advance? CMOs are expected to accurately estimate the ROI of all their initiatives, which is not easy when…
Average loyalty program costs
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Loyalty Program Best Practices

There’s a notable trend in terms of loyalty program best practices. It relates to customers forming emotional bonds with brands, and truly going beyond mere points, cashback, or rewards. This…
10 min. read
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Loyalty Program Best Practices

MyBigY loyalty program review

Big Y Foods offers a customer loyalty program to provide members with a cost-effective and rewarding shopping experience. With a wide selection of groceries, fresh produce, and household items, Big…
6 min. read
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myBIGY membership_loyalty program review

How to measure customer loyalty

Why metrics are important Launching successful loyalty programs is a huge challenge for retailers. Research unfortunately shows that over 80% of loyalty programs fail. For this reason, the majority of…
5 min. read
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