Loyalty Program Best Practices
There’s a notable trend in terms of loyalty program best practices. It relates to customers forming emotional bonds with brands, and truly going beyond mere points, cashback, or rewards. This…
Average loyalty program cost: Retailers’ common mistakes when budgeting and how to avoid them
Would you agree its hard to estimate loyalty program costs – in advance? CMOs are expected to accurately estimate the ROI of all their initiatives, which is not easy when…
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Wegmans’ Shoppers Club loyalty program review
Wegmans Food Markets is a privately held US supermarket chain, headquartered in Gates, NY, and founded in 1916. They sell a wide array of products: bakery, delicatessen, dairy, grocery, frozen…
Holland & Barrett “Rewards for Life” loyalty program review
The primary objectives of Holland & Barrett’s Rewards for Life program are to foster customer loyalty, encourage healthy living choices, and offer valuable wellness benefits. The Rewards for Life program…
Halfords’ Motoring Club loyalty program review
Halfords Group PLC is the UK’s largest retailer of motoring and cycling products and services. The company takes its name from Halford Street in Leicester, where Rushbrooke opened a store in…
MyBigY loyalty program review
Big Y Foods offers a customer loyalty program to provide members with a cost-effective and rewarding shopping experience. With a wide selection of groceries, fresh produce, and household items, Big…
PetSmart’s Treats loyalty program review
About PetSmart PetSmart sells and distributes a wide variety of pet and equine products including pet food, treats, litter, pet supplies, live fish, birds, and small animals and other goods…
Bath & Body Works loyalty program review
About Bath & Body Works Bath & Body Works was founded in 1990 and became a standalone public company in August 2021. With headquarters in Columbus, Ohio, Bath & Body…
Loyalty program names: The secret sauce for choosing the perfect one
Are you wondering how to come up with names for loyalty programs? Want to choose the perfect one, a loyalty program name your customers will love? You’re not alone. Retail…
How to measure customer loyalty
Why metrics are important Launching successful loyalty programs is a huge challenge for retailers. Research unfortunately shows that over 80% of loyalty programs fail. For this reason, the majority of…