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Average loyalty program cost: Retailers’ common mistakes when budgeting and how to avoid them

Would you agree its hard to estimate loyalty program costs – in advance? CMOs are expected to accurately estimate the ROI of all their initiatives, which is not easy when…
Loyalty
8 min. read
Read more
Average loyalty program costs

4 Takeaways from our recent webinar on customer loyalty, featuring Forrester VP & Principal Analyst Mary Pilecki

Most retail CMOs have endlessly heard about the most popular (and modeled) loyalty programs in the 21st century. If we mention Starbucks, Amazon Prime or Sephora you might think: “Sure,…
Loyalty
7 min. read
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4 takeaways forrester
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