Best Books for Retail Leaders
Whether you’re a seasoned retail executive or an aspiring leader, these 9 best books for retail will equip you with the tools, strategies, and inspiration to thrive. Continuous learning is…
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How to use social retail to influence the customer journey?
What is Social Retail and why is everybody talking about it? Social retail is the practice of using social media to engage with customers and sell across both physical and…
The complete retailer’s guide to conversational commerce
What is conversational commerce Conversational commerce enables consumers to make shopping decisions, purchases and transactions through conversational technology such as messaging apps or voice technology. It involves one-on-one conversations relevant…
10 Tips to re-engage retail customers after the holidays
Introduction Why it’s important to re-engage retail customers after the holidays If marketing before the holidays is all about maximizing sales, then marketing after the holidays should be all about…
Average loyalty program cost: Retailers’ common mistakes when budgeting and how to avoid them
Would you agree its hard to estimate loyalty program costs – in advance? CMOs are expected to accurately estimate the ROI of all their initiatives, which is not easy when…
The evolution of Enterprise Retail: A 20-year digital transformation of retail
Comprehending the historical context and trends within retail digital transformation provides a roadmap for retailers to navigate the present and the future. It’s an essential tool for staying relevant, satisfying…
Reverse Logistics
What is Reverse Logistics: Reverse logistics refers to the process of managing the movement of goods from their final destination back to the manufacturer or retailer. Unlike traditional logistics, which…
Retail Returns
Returns in retail are unavoidable, and the explosive growth of ecommerce and retailers offering options like buy-online-return-in-store means customers are returning more products than ever. Considering the impact on profit,…
Loyalty Program Best Practices
There’s a notable trend in terms of loyalty program best practices. It relates to customers forming emotional bonds with brands, and truly going beyond mere points, cashback, or rewards. This…
