retail marketing

The comprehensive guide to building a loyalty program from scratch

In this article, we’ll walk you through the process of starting and implementing a loyalty program tailored to your business needs, including: Why do retailers need a loyalty program? Before…

Loyalty

16 min. read

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The impact and ROI of offer personalization

Delivering engagements that matter to your customers is about making sure that you give them the right offer, at the right time. But when it comes to showing the ROI…

Offers

11 min. read

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Coupon examples in retail: Inspiration and examples for coupon creation

There are specific psychological triggers that draw customers to certain types of promotions and encourage them to buy.  Research shows that when shoppers find a good offer, it actually leads…

Offers

11 min. read

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Best Books for Retail Leaders

Whether you’re a seasoned retail executive or an aspiring leader, these 9 best books for retail will equip you with the tools, strategies, and inspiration to thrive. Continuous learning is…

Retail trends

7 min. read

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How to use social retail to influence the customer journey?

What is Social Retail and why is everybody talking about it? Social retail is the practice of using social media to engage with customers and sell across both physical and…

Retail trends

11 min. read

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The complete retailer’s guide to conversational commerce

What is conversational commerce Conversational commerce enables consumers to make shopping decisions, purchases and transactions through conversational technology such as messaging apps or voice technology. It involves one-on-one conversations relevant…

Retail trends

13 min. read

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10 Tips to re-engage retail customers after the holidays

Introduction Why it’s important to re-engage retail customers after the holidays If marketing before the holidays is all about maximizing sales, then marketing after the holidays should be all about…

Retail trends

14 min. read

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Average loyalty program cost: Retailers’ common mistakes when budgeting and how to avoid them

Would you agree its hard to estimate loyalty program costs – in advance? CMOs are expected to accurately estimate the ROI of all their initiatives, which is not easy when…

Loyalty

8 min. read

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The evolution of Enterprise Retail: A 20-year digital transformation of retail

Comprehending the historical context and trends within retail digital transformation provides a roadmap for retailers to navigate the present and the future. It’s an essential tool for staying relevant, satisfying…

Retail trends

9 min. read

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