Reverse Logistics

What is Reverse Logistics: Reverse logistics refers to the process of managing the movement of goods from their final destination back to the manufacturer or retailer. Unlike traditional logistics, which…
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Retail Returns

Returns in retail are unavoidable, and the explosive growth of ecommerce and retailers offering options like buy-online-return-in-store means customers are returning more products than ever. Considering the impact on profit,…
17 min. read
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Retail-Returns-in US

Loyalty Program Best Practices

There’s a notable trend in terms of loyalty program best practices. It relates to customers forming emotional bonds with brands, and truly going beyond mere points, cashback, or rewards. This…
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Loyalty Program Best Practices

Retail CMO job description

Retail CMOs play a pivotal role in shaping a retail brand’s image, driving customer engagement, and ultimately boosting sales. In this article, you’ll read a straightforward CMO job description and…
12 min. read
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retail CMO