retail data

Things are very different today. Nowadays, technology facilitates keeping a record of online and offline purchases, so that retailers can know in great detail their customers’ profiles, habits and preferences.…

Retail data is often disparate, unconsolidated, unstructured, and even hidden. But there are solutions available today to help retailers manage and leverage data as a critical asset for the company in…

In this article, you will learn: What is zero party data Zero party data is information that a customer intentionally and proactively shares with a brand, whether it’s through surveys,…

From general retail media networks trends to specific ad spend and revenue, here’s a breakdown of everything you’ll find out on this page: Let’s dive right in! Retail media trends…