retail data

Software for enterprise retailers: The ultimate martech stack

With a seemingly never-ending array of technology solutions that promise to solve the grocery industry’s challenges, it can be hard to determine which investments to make. In this article, we…

Loyalty

24 min. read

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Revolutionizing Retail: How AI is Transforming CX and Boosting Sales for Retail CMOs

In today’s highly competitive retail landscape, customer experience is key to driving growth and building brand loyalty. With the rise of artificial intelligence (AI), retail CMOs have a powerful tool…

Retail trends

11 min. read

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The complete buyer’s guide to choosing a Customer Data Platform

What is a CDP? Definition CDPs helps organizations manage the data needed to better understand and interact with their customers. The technology know as Customer Data Platform is defined by…

Customer data

5 min. read

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All your Retail Media questions – ANSWERED!

What is Retail Media and why is it important? Retail Media is a modern solution for a new retail landscape and a strategy that benefits both brands and retailers. At…

Retail Media

11 min. read

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The Retail Media Ecosystem in Europe

The retail media ecosystem resides in the space between consumers and brands. Where it was traditionally occupied solely by retailers, the online dimension is now occupied by a system of…

Retail Media

10 min. read

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Top US retail media companies

Retail media promises to bring new growth and opportunities According to Andrew Lipsman (Insider Intelligence) Retail media will be a $45B market in 2023, and will continue growing by $10B a…

Retail Media

10 min. read

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What is Single Customer View and why it is important

Modern Enterprise Retailers handle a huge amount of customer information. Just a couple of decades ago, retailers barely owned data about their customers. Most purchases were paid in cash and…

Customer data

10 min. read

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How to design a customer data strategy

Retailers need to put in place a successful data strategy as soon as possible if they want to stay relevant in today’s high paced environment. This means they need to…

Customer data

8 min. read

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Zero-party data: What it is and how retailers can collect and leverage it effectively

Although “a world without cookies” may seem daunting to marketers and businesses accustomed to third-party cookies, there’s a relief that only 3rd-party cookies are wiping out. 1st-party cookies will continue…

Customer data

10 min. read

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